Thinkbox’s chief strategy officer sits down with host Jack Benjamin to discuss how brands are advertising through macroeconomic adversity, and how they should reconsider how to best make a cultural impact through their advertising.

A new study by WPP Media and Thinkbox found that brands are underinvesting in advertising — and doing short-termism wrong.

Google is also now required to ensure that publisher content is “properly attributed, using clear links, in AI-generated results”. The tech giant will have nine months to implement changes.

Global Street Art CEO Lee Bofkin offers a peek inside his extraordinary archive and shares why he thinks artistry is undervalued in OOH.

AI-driven adspend, defined as a media buying and delivery decision made by an AI-powered algorithm, is forecast to hit £18bn in 2030 as platforms embrace agentic sales.

Karen Nelson-Field discusses Amplified’s new product, AttentionAI, and why better attention data provision will lead to higher-quality creative and media decisioning.

Host Jack Benjamin sits down with World Out of Home Organisation president Tom Goddard ahead of its annual Congress in London to discuss how OOH is becoming easier to buy, more measurable, and more collaborative.

The independent creative studio’s SVP and head of agency discusses how microdramas are becoming the future of IP development, and why brands should get involved.

At our Future of Brands conference last month, the UN’s Charlotte Scaddan and CAN co-founder Harriet Kingaby unpacked a recent issue brief that warned the integrity of the global information ecosystem is at a “crisis point”.

One large advertiser has a live keyword blocklist with a national news brand that contains over 34,000 words across 22 languages. That is more words than the average UK adult uses in their active vocabulary.