Mark Marshall argued that cost-mitigation efforts are holding back media owners and brands, but broadcasters still have work to do to better demonstrate value to advertisers.

Broadcasters are looking to challenge tech platforms by measuring outcomes.

Over the past year, The Media Leader interviewed some the most consequential names in media on the podcast. Here’s what resonated with you, the listener, most.

ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.

Social media companies might be trying to ditch the label amid souring public and political perception, but ad revenues continued to grow substantially for many of the world’s biggest platforms.

Netflix’s EMEA advertising VP said the streaming giant wants to ‘pioneer’ streaming advertising, explaining that the in-house adtech will give the company more flexibility to bring innovative solutions to market.

In an interview at the Future of TV Advertising Global, Alan Moss outlined how Amazon aims to drive digital innovation to grow the TV pie and expressed interest in working with TV trade bodies and JICs.

Publishers faced several headwinds in 2024. Old papers changed hands, US owners meddled in editorial processes, digital traffic was harmed by changes to search, and keyword blocklists undermined journalistic efforts.

The planning tool has been overestimating BVOD reach for years. The TV measurement body is now working on a fix that would align its reporting with CFlight.

At The Future of TV Advertising Global, Comcast ads chief James Rooke argued that TV must simplify the ad buying process to make it more attractive to advertisers.