Advertisers need to “lean in” more to the cross-measurement project, according to the trade body’s director-general.

Seven ad industry figures will be celebrated by the IPA Thursday for “their outstanding service and for raising the reputation of adland at large”.

Full-year box office was flat compared with 2023 after major November releases carried over into a strong December.

Clegg is departing the tech giant after more than six years and countless defences of harmful platform policies. His replacement is a staunch Republican.

Mark Marshall argued that cost-mitigation efforts are holding back media owners and brands, but broadcasters still have work to do to better demonstrate value to advertisers.

Broadcasters are looking to challenge tech platforms by measuring outcomes.

Over the past year, The Media Leader interviewed some the most consequential names in media on the podcast. Here’s what resonated with you, the listener, most.

ITV has joined Channel 4 in posting full episodes to YouTube — a strategy that some analysts are concerned is following the mistakes of publishers.

Social media companies might be trying to ditch the label amid souring public and political perception, but ad revenues continued to grow substantially for many of the world’s biggest platforms.

Netflix’s EMEA advertising VP said the streaming giant wants to ‘pioneer’ streaming advertising, explaining that the in-house adtech will give the company more flexibility to bring innovative solutions to market.