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JupiterResearch’s latest Paid Search and Services Forecast 2005-2010 showed that almost two-thirds of adult internet users still claim they will not pay for content to avoid online advertising. However, the report showed that 31% of the respondents did pay for some form of online content, up by 5% compared to the same time last year.… Continue reading Paid Search To Hit $8.9 Billion In 2010

In-game advertising is proving popular with advertisers, with computer games featuring the technology seeing a 60% increase in awareness of products, according to a joint study by Nielsen Interactive Services and Double Fusion. The study of downloadable game London Taxi, found that out of 900 players tested, half of users claimed that in-game advertisements made… Continue reading In-Game Advertising Increases Product Awareness By 60%

Local online advertising is enjoying a strong 2005, with many site operators reporting revenue increases of over 50%, and expecting the medium to continue growth over the next four years. According to a recent report from media research group, Borrell Associates, local businesses will spend $4.1 billion this year on online advertising, a rise of… Continue reading Strong Outlook For Online Advertising

US online advertising expenditure is predicted to surpass the $10 billion mark for the first time this year, reaching $12.9 billion by the end of 2005, according to new predictions from eMarketer. The analyst forecasts that in four years time, companies will spend nearly $10 billion more on internet advertising, hitting a total of $22.3… Continue reading US Online Adspend To Hit $12.9 Billion In 2005

Total US advertising expenditure in the first half of 2005 reached $70.5 billion, up by 4.5% on 2004, according to new data from TNS Media Intelligence. v The 4.5% growth follows an increase in adspend of 4.4% in the first quarter of 2005 (see US Adspend Up By 4.4% In Q1 2005), with TNS asserting… Continue reading TNS Show US Adspend Up 4.5% In First Half Of 2005

Carat, part of Aegis Group plc, has slightly upgraded its 2005 global advertising expenditure forecast to 5.2%, up from the previously predicted 5%, with the increase primarily driven by growth in Asia. At the current growth rate the Asian advertising market is thriving and is predicted to overtake Europe in spend by 2008. Carat has… Continue reading Carat Upgrades 2005 Global Adspend Forecast To 5%

Marketers are shifting their adspend onto online, with 60% planning to raise their online advertising expenditure in 2006, according to new research from online magazine, Direct. The new 2005 Online Marketing Survey shows that marketers are allotting 41% of marketing budgets to online channels this year, taking money away from traditional direct marketing channels. The… Continue reading Marketers Move Adspend Online

Advertising expenditure in the US, rose by 5.7% year on year during the first six months of 2005 due to gains across major media, according to figures released by Nielsen Monitor-Plus. Adspend increased in almost all reported media, with Spanish-Language TV, Cable TV leading the way, enjoying growth of 15% and 13.1% respectively. The internet… Continue reading Nielsen Shows Adspend Up By 5.7% In First Half Of 2005

Media spending looks set to pass the $1 trillion mark in the US in 2008, as the communications industry increases at a 6.7% annual growth rate. According to the Communications Industry Forecast by Veronis Suhler Stevenson, in 2009, the average consumer will spend 10 hours a day with media, particularly DVDs and the internet. The… Continue reading US Media Spend To Pass $1 Trillion In 2008

Online advertising expenditure is forecast to hit $18.9 billion by 2010, up 59% from $11.9 billion this year, according to the latest estimates from Jupiter Research. In its new report, US Advertising Forecast, 2005-2010, Jupiter projects spending on search to account for $7.5 billion by 2010, with marketers estimated to invest $4.5 billion on streaming… Continue reading Online Adspend To Hit $18.9 Billion By 2010