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July continued on from June’s theme of adspend revision, with Universal McCann’s Bob Coen, predicting total US adspend for 2005 to be up 5.7% year on year, reaching $278.7 billion, down from his previous estimate of 6.4% (see McCann Revises 2005 Adspend Estimates). Speaking to MediaTel INSIGHT, the senior vice president and director of forecasting… Continue reading INSIGHTanalysis: Media Healthcheck – July 2005

General community websites enjoyed the largest rise in online advertising revenue during June 2005, with Nielsen//NetRatings reporting a massive 214% year on year growth to reach $33 million. Adspend on health and fitness websites grew by 80% in estimated revenue to more than $4.5 million, compared to the same period last year, while business websites… Continue reading Strong June For US Online Adspend

Swedish advertisers are placing greater importance on the internet as an advertising medium, with 72% of 89 advertisers questioned claiming to advertise online, according to a new survey from the Association of Swedish Advertisers (ASA). Banners and co-op adverts were found to be the most common advertising medium, with more than half using search engine… Continue reading Increasing Online Uptake In Swedish Advertisers

Bob Coen, senior vice president and director of forecasting for Universal McCann, has revised downwards his predictions for US adspend in 2005, claiming that the strong expansion predicted in national advertising growth that was expected last December has not yet developed. Speaking to MediaTel INSIGHT, Coen said: “I made a mistake in December being so… Continue reading McCann Revises 2005 Adspend Estimates

TNS Media Intelligence has predicted advertising expenditure in the US to reach $145.3 billion in 2005, up 3.4% year on year; not quite the impressive growth of 9.8% enjoyed by the industry in 2004. Speaking at the AdWatch conference in Manhattan, Steven Fredericks, TNS president and chief executive officer said that he was: “encouraged that… Continue reading TNS Predicts Muted Adspend Growth In 2005

The gaming market is growing rapidly, with a new report by Kagan Research predicting US video game sales to rise to $16 billion by 2007, up from $10 billion in 2004, a rise of 61%. The report also estimates that by 2010, 54 million US households will own at least one portable video game console.… Continue reading Advertisers Devise Ways To Cash In On Games Industry

The US advertising market looks set to remain relatively tepid, with analyst Merrill Lynch revising US ad growth for 2005 downwards to 4.5%, from the previously expected 4.8% growth. Global ad predictions mirror Merrill’s drop in its confidence for the US market, dipping substantially to 3.8% growth from earlier estimates of 4.6%. An initial forecast… Continue reading Merrill Revises 2005 Ad Growth Forecasts Downwards

The US advertising economy continues to look mixed with results from two major media, outdoor and business to business media giving confusing signals to marketers. Outdoor advertising expenditure in the US was shown to rise only 2.9% during the first quarter of 2005, a much slower rate than previously estimated by industry experts. Business to… Continue reading Mixed Outlook For US Advertising Market

Online newspapers are increasing in popularity, with more than a fifth of internet users who read newspapers now relying primarily on web editions, according to research from Nielsen//NetRatings. The findings showed that a significant 21% of web users who read newspapers have transferred their readership to online counterparts, while 72% of online users who consume… Continue reading Online Newspaper Sites Increasing In Popularity

Analyst, Merrill Lynch, has revised its adspend forecasts for the US newspaper industry, with estimates for advertising expenditure being lowered due to an uneven economy and an industry resurgence for the second half of 2005. Merrill forecasts newspaper adspend (print and online combined) to rise by 3.3% in 2005, revised down from 4%, based on… Continue reading Merrill Revises Down US Newspaper Ad Predictions