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The latest set of global advertising forecasts from Initiative Media‘s annual Spheres Of Influence report adds further weight to the argument that the wider advertising economy is improving. Initiative forecasts a 5.8% rise in global advertising this, after an expected growth rate of 4.8% in 2003. The UK’s adspend is forecast to finish 2003 up… Continue reading INSIGHTanalysis: Media Healthcheck – January 2004

Global advertising expenditure growth will accelerate in 2004, as a new world order in advertising emerges, according to the latest Spheres Of Influence report from Initiative Media.The agency network forecasts that worldwide adspend will rise by 5.8% to reach $331.4 billion in 2004. This figure accounts for the combined markets of the 44 countries on… Continue reading Global Adspend To Rise 5.8% In 2004, Says Initiative

The US radio industry just managed to scrape a positive growth in 2003 advertising revenues, with the combined spend of the national, local and network categories showing a 1% rise over 2002. According to the latest data from the US Radio Advertising Bureau (RAB), the industry took a total of $19.6 billion last year, just… Continue reading US Radio Just Stays Positive In 2003

Radio revenues across the US remained weak during the final quarter of 2003, but the industry is showing signs of rejuvenation for 2004. Merrill Lynch predicts that US radio revenue growth during the fourth quarter will range from an increase of 1% to a decline of 2% year on year, compounded by weak local advertising… Continue reading US Radio Revenues Weak In Q4 2003, Says Merrill Lynch

The global economic recovery now appears to be shaping up, with the US leading the way, according to Jean-Philippe Cotis, chief economist for the Organisation of Economic Cooperation and Development (OECD). Speaking at the World Economic Forum in Davos, Switzerland, Cotis was keen to point out that in most countries the upturn is weaker than… Continue reading INSIGHTanalysis: Global Economic Recovery Shapes Up

US technology publishing advertising page volumes declined by 15.4% during December 2003, according to the latest figures from United Business Media (UBM). Breaking with historical trends, UBM’s CMP Media division underperformed the market, registering a 16.5% decline in ad pages over December 2002. Consequently, CMP’s market share decreased from 26.7% to 26.4% year on year… Continue reading US Hi-Tech Publishing Ad Pages Dip 15% In December

US magazine advertising revenue rose by 6.3% during 2003, following a 3.1% year on year increase in December, according to end-of-year data from the Publishers Information Bureau (PIB). Advertising pages fell by 3.1% last month and the annual total of 226,049.61 was down 1.0% from 2002. However, eight of the twelve major advertising categories experienced… Continue reading US Magazine Ad Revenue Climbs In 2003

US advertising spend is expected to rise by 7.8% to $138.4 billion in 2004, with television categories driving the sector. TNS Media Intelligence/CMR calculates that revenues were up 7.0% during the first three quarters of 2003 (see US Adspend Rises 7% In First Three Quarters) and predicts full year growth of 6.7%. Signs are that… Continue reading US Ad Market To Experience Sound Growth In 2004

Despite having recently cut its 2003 radio advertising growth forecast, Merrill Lynch is confident that the the next twelve months will bring strong growth with revenues expected to increase by more than 8%. The broker reacted to November’s 4% drop in US radio advertising revenues by cutting its full-year growth projection from 1.6% to 1.5%… Continue reading 2004 Radio Recovery To Be ‘Back-End Loaded’, Says Merrill Lynch

Analysts are quietly confident that 2004 will bring about an upturn in the US advertising market with demand being driven by economic confidence. In a New Year update, Merrill Lynch states that there are grounds for “muted optimism” regarding ad-supported media and restates its 5.8% ad growth forecast (see Ad Growth To Accelerate In 2004,… Continue reading Air Of “Muted Confidence” As US Ad Demand Grows