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Aegis Group, the media and market research firm has said that trading is in line with expectations and anticipates further progress will be made in 2004. Europe’s largest advertising buyer claims that turnover, revenue and operating profit improved in 2003 and there is cause for New Year cheer given the upturn in the advertising and… Continue reading Major Media Buyer Upbeat On 2004

US online advertising spend will soon surpass the levels seen during the dotcom boom, following a dramatic swing back into positive growth this year, according to a report from eMarketer. Following two years of substantial decline, 2003 will see online expenditure jump by 14.8% – the highest growth for the next four years, according to… Continue reading US Online Adspend To Exceed Dotcom Levels By 2005, Says eMarketer

US advertising spend rose by 7.0% during the first three quarters of the year, to reach $89.6 billion, according to the latest figures from TNS Media Intelligence/CMR. This shows that the US market is continuing its steady climb back to positive growth. The broadcast sector saw spend rise by 4.5% to $46.9 billion during the… Continue reading US Adspend Rises 7% In First Three Quarters

There is often a clear distinction between what media planners perceive to be effective forms of advertising and what consumers say they actually consume, according to a report out this week. A survey carried out by InsightExpress for Mediapost found that planners and buyers have particular faith in network TV and magazines. More than half… Continue reading Media Industry Ponders Ad Survey Results

The economy is still weak and as a result marketing activity has been limited, according to a new US survey. However, it would appear that conditions have bottomed out and marketers are confident of a revival in 2004. Patrick Marketing Group interviewed 125 marketing executives last month and more than 75% said that the economy… Continue reading US Marketers Gear Up For Improved 2004

The newly updated advertising spend, growth and share forecasts from Jack Myers Report are shown below. For a comparison of all the latest advertising forecasts click here. US Advertising Growth, Spend & Share Forecasts By Medium 2002-04  Medium  2002  2003  2004    % Growth  Spend ($m)  % Share  % Growth  Spend ($m)  % Share  %… Continue reading Revised US Advertising Forecasts From Jack Myers

Internet advertising revenues in the US grew by 20% in the third quarter of the year to reach $1.7 billion, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). “We believe the fundamentals of interactive advertising will further drive industry revenues. The 5% quarter over quarter growth further demonstrates that… Continue reading US Internet Advertising Revenue Rises 20% In Q3

Universal McCann’s chief advertising prognosticator, Robert Coen, this week unveiled his latest predictions for the fortunes of the US market. Coen raised his US forecast for 2003 growth from June’s 4.6% to 5.2% and his 2004 estimate has been taken up from 6.5% to 6.9%. Coen is predicting that US adspend will outpace GDP’s growth… Continue reading Coen Raises US Advertising Growth Forecasts

Global display advertising expenditure will rise by 4.7% next year, with Europe and the UK under-performing the average whilst the US continues to drive the recovery. According to the latest set of forecasts from ZenithOptimedia, the UK’s major media spend will rise by 3.2% in 2004 in current currency terms; this follows a 1.1% rise… Continue reading Conditions Are Firming For Ad Recovery, Says ZenithOptimedia

Economic conditions are ripe for a spurt in advertising and global spend is set to rise by 5.0% next year, up from 2.1% in 2003, according to updated forecasts from Merrill Lynch. Fourth quarter advertising pacings in the US are looking weak (see US Q4 Advertising Weak, But Broker Positive On 2004) and the growth… Continue reading Ad Growth To Accelerate In 2004, Says Merrill Lynch