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Internet advertising in the US totalled over $2.8 billion for the first quarter of 2005, resulting in the highest reported quarter in nine consecutive growth quarters. According to the latest figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), Q1 2005 revenues represent a 26% increase over Q1 2004 and a 4.3% rise… Continue reading US Online Adspend Hits $2.8 Billion In Q1 2005

Overall advertising expenditure in the US rose by 4.4% in the first quarter of 2005 to $33.5 billion year on year, showing the smallest increase since the end of 2003, according to new figures released by TNS Media Intelligence. Local magazines were revealed to have benefited the most during the first three months of 2005,… Continue reading US Adspend Up By 4.4% In Q1 2005

Advertising expenditure is expected to rise by almost 5% this year and by nearly 4% in 2006, according to the latest figures from the Advertising Association (AA) and the World Advertising Research Centre (WARC). These estimates are more optimistic than previous figures released by the AA in its Advertising Forecast, which predicted advertising expenditure in… Continue reading UK Adspend Forecast To Rise 5% In 2005

US analyst, eMarketer, has released new forecasts for 2005 advertising expenditure predicting online advertising to rise by nearly 34% in 2005 to about $13 billion. Paid search is estimated to grow by 40% over the year to $5.4 billion, up from previous estimates of $4.7 billion. The success of search engines Yahoo and Google have… Continue reading Online Adspend To Hit $13 Billion In 2005

Out-of-home (OOH) media saw total advertising expenditure of $5.5 billion in the US during 2004, a massive increase of 91% over this last decade, and is forecast to continue the upward trend, according to a recent study from Mediaedge:cia. The report predicts that OOH advertising will enjoy strong growth compared to online and broadcast rivals.… Continue reading Outdoor Advertising One Of The Fastest Growing Media

US online advertising expenditure is forecast to reach $16.1 billion by 2009, almost doubling from 2004’s figure of $8.4 billion, according to a new report by Jupiter Research. Four categories are predicted to lead the way in terms of online advertising growth over the next four years, with the automotive category expected to increase by… Continue reading US Online Adspend To Reach $16.1 Billion By 2009

Strategic information provider, TNS Media Intelligence (TNSMI), has revealed US total advertising expenditure for 2004 was up by 9.8% at £141.1 billion compared to 2003, revising previous estimates of 10.6% growth for the year. Almost all media measured by TNSMI experienced growth throughout 2004, with the internet, outdoor, cable TV and national syndication showing the… Continue reading US Aspend Rose 9.8% In 2004

US advertising expenditure rose by 6.3% during 2004, fuelled by the additional spending from the summer Olympics and Presidential election, according to figures released by advertising intelligence service, Nielsen Monitor-Plus. Adspend was revealed to have grown across all reported media, with television and print leading the way. Year to date advertising spend for the top… Continue reading US Adspend In 2004 Up By 6.3%

US online adspend ended 2004 poorly, taking in just $648 million in December, confirming industry predictions of a slow but steady 2005 in terms of advertising expenditure. The new estimates, released yesterday by online intelligence experts AdZone Research, reveal that internet adspend for January 2004 totalled $826 million, and then dropped dramatically for December to… Continue reading US Online Adspend Disappointing For End Of 2004

Word of mouth is the most influential factor on consumer purchasing decisions in the US for electronics, apparel and home improvement equipment, according to a new report, published by BIGresearch. Out of a study questioning over 14,000 consumers on advertising influences, BIGresearch found that word of mouth tended to be the biggest factor in the… Continue reading Research Emphasises Power Of Word Of Mouth