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Advertising trends appear to be a bit weaker than expected, says a new report from investment bank, Merrill Lynch. According to the latest US marketing and services update, conditions in this sector are however improving, despite growth being slower than anticipated when compared to the solid improvements in gross domestic product (GDP). Analyst, Lauren Rich… Continue reading Ad Trends Weaker Than Expected, Says Merrill Lynch

Carat, the world’s largest independent media agency network, has said that ‘solid recovery’ in Europe and the US has led to an increase in its advertising spend forecasts for 2004 and 2005, despite the Olympic Games failing to provide the significant uplift expected. According to the new report, global spending on advertising in 2004 is… Continue reading Carat Revises 2004 & 2005 Adspend Forecasts Upwards

Merrill Lynch has today announced that it is revising down its 2004 and 2005 US advertising forecast to 6.5% and 5.2% respectively, due to increased pressure being put on advertising agency margins. Despite slightly tweaking down the targets in the US, the global advertising forecast remains unchanged for this year at 5.5%, with 2005 sliding… Continue reading Merrill Lynch Lowers US Ad Forecasts For 2004 & 2005

US advertising spending rose by 6.4% in the first half of this year, fuelled by a spending increase in political and traditional advertising, according to preliminary figures released from Nielsen Monitor-Plus.Advertising dollars were up across all 10 of the reported media, said the advertising intelligence service division of Nielsen Media Research, with the largest single… Continue reading US Ad Spending Grows By 6.4% In First Half Of 2004

European advertising growth is expected to grow by over 4% in the next year and overtake the US, according to a revised outlook from ZenithOptimedia. The media agency has today announced that it has updated its European advertising forecast to 4.2% from 3.7%, after its 2003 Europe-wide prediction of 1.8% was beaten when growth reached… Continue reading European Ad Market To Grow By Over 4%

Following a tough few months for national radio advertising in the United States, Merrill Lynch has once again revised downwards its US radio industry growth forecast. Due to continued declining national advertising radio spend and slightly higher local radio revenue, Merrill Lynch has adjusted its 2004 forecast to just 3.8% from 5.6%. Although, things are… Continue reading US Radio Forecasts Lowered Again

As political spending continues to fuel US advertising spending, Universal McCann, along with many other global analysts, is revising previous predictions upwards to reflect the momentum in the marketplace. Bob Coen, director of forecasting of Universal McCann, says he now expects a 7.3% increase in advertising spending in the US this year, compared with a… Continue reading Universal McCann Revises Ad Forecasts

The latest report from Merrill Lynch says that advertising is finally back on track and as a result the group has revised its global advertising forecast for 2004 upwards to 5.5%. For the first time in several years, the regional forecasts for US and overseas are aligned with GDP; with US advertising expected to grow… Continue reading Merrill Advertising Forecasts Aligned With GDP

US advertising spending is expected to rise by 9.3% to $140.3 billion this year, according to the mid-year forecast from TNS Media Intelligence/CMR. The AdWatch: Outlook 2004 report presented in conjunction with Advertising Age says that the first half of 2004 will rise by 9.4% compared with the second half which will rise by 9.2%,… Continue reading US Advertising To Grow By 9.3% This Year

Outdoor advertising is expected to grow faster than radio in the US over the next 5 years, according to a new report from Merrill Lynch. The global advisory company says that US outdoor advertising is undergoing positive secular changes allowing it to transform into a growth sector while radio migrates from a growth to mature… Continue reading US Outdoor Advertising Expected To Overtake Radio By 2005