Over 50% of the population now has a smartphone. Digital ad revenue is over £5.5 billion and more than £500 million of that is on mobile. Facebook has 15 million mobile users every day, and 50% of all internet sessions on mobile are on Facebook or from Facebook links. These are big numbers. So what’s everyone waiting for?, asks Addictive! founder Simon Andrews. It’s time to experiment and start learning.
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“It’s like porn: hard to describe but you know it when you see it,” said Cameron Yuill, founder and CEO of AdGent Digital, when asked what makes a good video advert. And Yuill is certain that it won’t be long until all online advertising is video, and even has a name for this prediction – ‘Cam’s Law’. Newsline caught up with him to discuss the implications for brands and advertisers.
Ian Priest, founding partner of VCCP and international managing director of Chime, delivered his inaugural address as president of the IPA yesterday, pledging to move the advertising industry towards a new era of “commercial creativity” as he sets up a new client council to help drive change.
18 months ago Greg Grimmer caused some distress with his column, poking fun at a certain – newly re-branded – media trade body. Has he changed his mind since then? After an awkward lunch with the CEO and some interesting conferences, things may have turned a corner…
CBS Outdoor, in association with MediaTel, is holding the ‘All Eyes on London’ event on Friday 26th April at London’s Living Room at City Hall, and will give insight into the UK’s prosperous capital city and the effects that it has – and will continue to have – on both the media and the advertising industry.
Media technology company Sticky has closed a $3 million deal with tech investors Conor and Northzone that will see it launch a new in-screen measurement tool, in a bid to overcome the claim that half of online ad impressions are never seen.
Simon Fox, chief executive of Trinity Mirror has said that his publishing group will not place any of its content behind a paywall, choosing instead to expand the reach and quality of his publications, as Lord Rothermere, chairman of DMGT, has said that the MailOnline will also remain free, but the media wing of his business is experimenting with ‘freemium’ models with the launch of Daily Mail Plus.
Two-timing the TV has been going on for years – from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest’s Steve Smith.
Mobile advertising is facing a serious crisis according to many experts and the issue has dominated recent Newsline editorial and MediaTel conferences. So what advice is being given to mobile marketers? Here, Millward Brown’s Hannah Walley shares her thoughts…
New research shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526 million annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones.
