I do like a nice advertising spat, says Dominic Mills, and the row between BT and Sky over the latter’s refusal to take its ads to promote BT’s Premier League broadcasting, has all the hallmarks of turning into a real ding-dong…
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‘Click-through’ doesn’t mean anything today says Darren Hamer, MD of Sticky. It doesn’t generate any revenue and without context there’s no way of knowing its impact on brand equity. So now it’s time for the truth – and visual performance studies will help achieve it.
Two-timing the TV has been going on for years – from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest’s Steve Smith.
Find out how the industry has reacted to the findings in the latest Bellwether report, with opinion from adconnection, MEC, Essence, G2 Joshua, Dialogue, Jaywing, Volume and Gekko.
The latest Bellwether Survey predicts that 2013 will bring a rise in marketing budgets and confidence overall, with positivity about company performance the highest that it has been in a year – however businesses are still expected to face challenging times ahead.
A new report from the Internet Advertising Bureau has revealed the exponential – and record – growth of digital advertising, with mobile accounting for 10% of all digital revenue last year.
In a bid to improve audience measurement tools and ad campaigns, outdoor advertising company Amscreen is planning to roll out face tracking technology that will be able to identify the age and gender of viewers.
The substantial capital investment will see 1,400 road-facing billboards on the UK’s railways overhauled, and for the very first time, 300 high definition roadside billboards introduced nationwide and digital escalator panels installed on the Glasgow Subway.
BT has lodged a complaint with Ofcom after Sky refuses to air its multimillion-pound ads during the Premier League
MediaTel is launching a brand new event at the end of this month, covering the rapidly growing online video market, which was valued at £70 million last year.