This week Dominic Mills asks why Viking River Cruises didn’t bother to check the storyline for ITV’s Broadchurch before abandoning their ‘proud’ sponsorship of the show after the image of a burning boat was used. If you’re proud, stick with it Mills says – otherwise you’d be ‘ashamed’ or ‘stupid’ sponsors of ITV drama.
Showing 5791-5800 of 6,755
More Advertising articles
Inky fingers, immunity to ads and a near religious use of Twitter: yesterday saw MediaTel and Channel 4 host the third annual Youth, Media & Technology event where a panel of five brutally honest teenagers entertained, informed and made the packed audience laugh endlessly. Find out what they had to say…
Facebook has announced a new launcher application for Android devices which will take over the user’s phone home screen to provide a Facebook-centric experience – and opens up new possibilities for mobile advertising.
Facebook rolls out new ad centre just weeks after Twitter, aiming to make it easier for advertisers to track campaigns and to measure returns on investment.
As part of Ad Week Europe, MediaTel played host to the sixth annual Media Playground. In our online video, hear from some of our panellists and delegates as they share their personal highlights.
It has been predicted that Twitter will reach ad revenues of up to $1 billion in 2014, with mobile advertising accounting for up to two thirds of all revenue.
Despite the average household disposable income declining over the past few years, people are shopping more often now than they were ten years ago. Tesco, Marks and Spencer and Waitrose have all made changes to adapt to this shift in consumerism, so how are these brands driving and maintaining brand equity in a time as financially uncertain as this? Innovation, says SMG’s Steve Smith.
Richard Marks of Research the Media has a confession to make: after years of extolling the benefits of Big Data in audience measurement he must now admit that he was wrong to use those two little words. Here is his apology – as well as a call to action.
The final debate at last week’s Media Playground has perhaps prompted the biggest reaction. Already two Newsline columnists have responded in writing about some of the issues the debate threw up. Here we report on what was one of the liveliest sessions of the day – looking at some of the biggest issues facing media research today.
ComScore’s latest report gives insight into the European digital audience and reveals that Brits are more engaged than any other European country.