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The agency said it will enable brands to capitalise on local marketing by integrating different mediums into a semi-automated platform that uses local data sources.

The out-of-home sector headed indoors this week to debate its future, and there was a sense of positive change in the air.

In a bid to save $400 million, the FMCG brand’s chief financial officer, Jon Moeller, said P&G had reduced the number of agencies it worked with from 6,000 to 2,500, and wanted to slash this by another 50%.

This week: Lucky Generals founder Helen Calcraft on her battle with cancer and sexual harassment; sports executive Rupert Pratt on Facebook and sports rights; and the AA on Remainers and Brexiteers in adland.

Mediatel has added more speakers and topics to the line-up – joining a long and impressive list of brands set to attend.

Dangerously literal interpretations from focus groups place market researchers on dodgy ground, writes John Lowery.

Media agencies need to free themselves from the fallacy that technology by itself = impact, writes the7stars’ Simon Harwood.

Admitting 2017 had been a “difficult year”, YouTube owner Google announced new rules on Tuesday to help clean up its content and make it a safer advertising environment.

This week: Rachel Bristow, director of partnerships, Sky; Roy Greenslade on the Guardian revamp; ex-Havas boss Paul Frampton on his future plans

With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year’s Consumer Electronics Show, writes Posterscope’s Ahmad Sayar.