The Leave campaign used behavioural science to great effect, particularly the importance of emotional versus rational decision making, writes Tom Laranjo, MD, Total Media
Showing 1571-1580 of 2,130
More Agencies articles
The media industry has reacted largely with shock at the decision to leave the EU. Here Newsline presents views and adspend forecasts from around the industry.
“The resulting uncertainty, which will be considerable, will obviously slow decision-making and deter activity. This is not good news, to say the least,” says Sorrell as the London stock market plunges.
James, who was previously head of strategy, joins CEO Jon Sharpe and newly appointed chief creative officer Jonathan Burley on the agency’s executive management team.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Brands are shifting ever more spend on to Facebook, so it’s high time they got some hard data about advertising on the site, writes Matt Bell, head of digital strategy at MEC
So much of what Cannes has become is an existential parody, writes Dominic Mills – but there is just enough creativity with real purpose at its heart to (almost) balance the books
Bourn is the former MD of Braben and, most recently, SVP Europe of MWW, where he built a client base including Bloomberg Media, Sky Media, Bauer Media, and the Content Marketing Association.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
No one has come out of the ANA rebates probe with much credit, but there has been a distortion of such magnitude that it threatens its credibility, writes Dominic Mills