The race to be the standard continues, writes Results International’s Mark Williams as he digests the latest mergers and acquisitions activity sweeping across the sector.
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The advertising industry has made diversity, in all forms, a key plank of its offering. Inadvertently, Saatchi’s boss Kevin Roberts has highlighted its failings, writes Dominic Mills.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Advertising, globally, will amount to $552 billion next year – a 4.3% increase, year on year – but factoring in wider marketing services, the figure rises to more than a trillion dollars.
It’s time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps.
Itch Media’s Richard Noble is ready to disrupt the traditional role of the big ad agencies. Interview by Ellen Hammett.
An update to OneSoon’s TV advertising analysis software is set to offer media agencies much higher accuracy levels, moving from minute-by-minute data to second-by-second.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.