An update to OneSoon’s TV advertising analysis software is set to offer media agencies much higher accuracy levels, moving from minute-by-minute data to second-by-second.
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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Antipathy towards holding companies and their group trading operations is growing, writes Bob Wootton
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Artificial Intelligence might be about to become the next big brand tool – but where do agencies fit in, wonders Dominic Mills – plus: why Facebook has forced media owners into a tailspin
Jaguar has already launched a campaign through the partnership, with all media activation being planned by Mindshare, which said it has seen “fantastic results”.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
It seems there are a number of GroupM staff afflicted by fat-finger syndrome, writes Dominic Mills as he looks at the latest legal spat to engulf adland – plus: why Nurofen is absolute testament to the power of branding.