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The move will help cinema align itself with other AV channels as it seeks to revamp big screen media buying.

The Exchange Lab’s CEO, James Aitken, will leave the company following the deal – making way for executive chairman Chris Dobson to step up.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.

New research finally reveals how Volkswagen, as a premium brand, has been impacted by the emissions scandal. Good luck advertising their way out of this one, writes Dominic Mills.

Speaking at a Thinkbox debate in the House of Commons this week, VCCP’s Charles Vallance argued that data science is squeezing out the art in advertising. Was he right?

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

From early next year advertisers will able to programmatically buy demographic audiences on Channel 4’s All 4 platform, the broadcaster has announced at its Upfronts 2016 event.

The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu’s Chris Le May.