After a day of judging this week, the final shortlist for the 2015 MediaTel Media Research Awards has today been announced.
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Rees, who has held the role for four years, is leaving in the New Year to pursue other interests.
Digital Prophet, Head of Disruption, Chief Pollinator and Media Shepherd: to the outside world, they’re stupid job titles. But inside, they do make a certain kind of sense…
Based in the London offices of Dentsu Aegis Network, Jarvie will be responsible for overseeing the agency’s key global clients.
The move will see Tempero’s business integrate into the European arm of ICUC, Dentsu’s social media moderation and management agency.
Cheil Worldwide, the South Korean ad company, has announced it has signed a deal to acquire a “significant initial investment” in iris, the London-based agency network with clients including Samsung, Barclaycard and Adidas.
Media agencies have a tough road ahead of them, writes Dominic Mills – but they can reach the promised land.
The hope is the ABC report and certificates will help the industry to better understand viewability products and compare their capabilities – allowing agencies and advertisers to make “more informed” purchasing decisions.
Clients and agencies say brands might have learned to be better listeners, but often what they hear is selective – and it can cost them business.
The ad industry not only needs to diversify its workforce – it also needs to represent Britain more accurately in its output, writes Dominic Mills.