From Coca-Cola to Sony, more global media business is up for grabs than at any previous time. What does this mean, and how should we interpret it, asks ISBA’s Bob Wootton.
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Media agencies love complexity, writes Mindshare’s Adam Fulford – is this why so many lost out to creative agencies at this year’s Cannes Lions?
The inaugural awards have been set up to challenge media planners from across the industry to come up with the best local media campaign in response to a brief set by a national client.
Adland has never lacked the ability to delude itself, but we’re now at the stage where Cannes Lions has gone far beyond parody, says Dominic Mills.
The independent body that defines best practice and standards for online ad trading has announced the next stage in the move to tackle online ad fraud.
Bosses at Ebiquity and Sky Media warn that the ad market must move away from yield and optimisation rules and make decisions based upon ad effectiveness.
“Whatever can be automated will inevitably be automated, especially TV,” says Bob Lord, president of AOL.
Google’s head of publishers has said the investment in good quality creative hasn’t followed the technology.
The Internet of Things means products and services can connect directly to the consumer – so why do you want to put a piece of advertising in the way of that, argues futurist Tracey Follows.
Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that’s wrong with everything digital, one question has underpinned much of the discussion: Who’s in charge?