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Ad spending in the US will increase by 2.6% in 2007, according to Merrill Lynch’s annual bottom-up analysis. The forecast covers the major advertising categories, representing over 60% of US ad spending. Merrill Lynch maintains its top-down US advertising growth forecasts (excluding direct mail) at 4.5% in 2006, but is slightly raising its 2007 outlook… Continue reading Online Continues To Blossom As ML Raises 2007 Ad Forecast

Today’s MediaTel Group seminar on the future of radio saw the top players in the commercial sector mount an impassioned defence of the medium, offering their thoughts on a variety of subjects and all unanimous in the belief that radio has a bright future despite some of the naysayers in the press. All of those… Continue reading Radio Industry Looks Forward To The Future

Many music-focused radio stations recorded a year on year increase in their weekly reach, with Xfm boosting its reach by almost 50% and BBC 6 Music adding just over 40% year on year, according to the Q3 RAJAR results.Xfm is now listened to by 1.1 million people, an increase of almost 5.5% compared to last… Continue reading Music-Focused Stations Boost Weekly Reach

Commercial stations increased the average amount of hours that listeners tune in each week across all demographic groups, and whilst some BBC stations have increased their hours in certain groups, other groups are listening to BBC stations less than they did in Q2, according to figures released by RAJAR alongside the Q3 data release.In the… Continue reading Commercial Radio Boosts Hours Per Listener Across All Demographic Groups

The BBC overall recorded a slight year on year and period on period decline in weekly reach across the UK in Q3, with local and regional BBC stations also seeing declines, according to Q3 2006 RAJAR figures.The BBC’s overall share of listening also dropped both year on year and period on period, although taken as… Continue reading Commercial Radio Increases Share Of Listening

Heart 106.2 FM grabbed the top spot in London back from Magic FM, enjoying a period on period increase of 3% in Q3, giving it a weekly reach of 1.7 million listeners, the highest figure of the London stations. Heart’s share of listening stayed static quarter to quarter, making it the station with the highest… Continue reading Heart 106.2 FM Retakes London Top Spot From Magic FM

BBC Radio 2 remained the UK’s favourite breakfast time station, with the latest RAJAR figures for Q3 2006 showing it had a national audience of over 7.6 million listeners per week.However, Radio 2 saw its weekly reach fall by 5.2% period on period from a total of eight million, and also a small decline year… Continue reading BBC Radio 2 Is Nation’s Number One Breakfast Station

The latest RAJAR data for Q3 2006 reveals that digital only stations are continuing to perform strongly, delivering record performances in weekly reach and total hours.Weekly reach for digital only stations increased by 4% period on period and 17% year on year, whilst total hours grew by 3.5% compared with Q2 and 15% year on… Continue reading Digital-Only Stations Deliver Record Performances

Ofcom is to allow advertisers to sponsor entire TV channels and radio stations for the first time, instead of just individual programmes.Following a wide-ranging consultation conducted in February, the communications regulator now intends to amend the broadcasting code to expand sponsorship opportunities, enabling the sponsorship of any channel, as long as that channel only shows… Continue reading Ofcom To Allow Sponsorship Of Entire Channels

DAB set penetration is on track to top 50% household penetration by 2010, according to figures released by the DRDB (Digital Radio Development Bureau). In its annual forecast, the DRDB says sales in 2006 will be around the two million mark, delivering a household penetration of 13.9% by the end of the year. Furthermore, this… Continue reading DAB Penetration To Reach 50% Of Households