More Audio Site articles

The latest RAJAR audience figures for the three months to September reveal a poor performance for leading London radio stations Capital and Heart, which saw their weekly reach decline year on year as listeners switched to rivals such as Magic and Kiss.Capital 95.8 FM continued to see its grip on London listening loosen in the… Continue reading RAJAR Results Q3 2004: Capital And Heart Feel The Heat

Jack Myers, has revised upwards its 2004 and 2005 advertising spending growth forecast to 6.8% and 2.2% respectively, however the media commentary group has warned, ‘although most forecasters are reasonably bullish, there are early warning signs on the horizon to suggest that the 2.2% growth forecast may prove to be overly optimistic’. Although every indication… Continue reading Jack Myers Cautious Over 2005 Ad Spending

ZenithOptimedia has revised upwards it global advertising spending forecast for this year from 4.2% to 6.2% as worldwide advertising confidence holds despite oil and consumer uncertainties. After Zenith’s cautious forecasts in April, the group returned to its crystal ball and has revised all global predictions upwards. The updated report says, by 2005 the global advertising… Continue reading Zenith Predicts Ad Market To Grow By 6.2% In 2004

Nearly a third of UK homes will have a DAB digital radio in the next four years, as consumers discover the benefits of additional stations, as well as high quality and interference free sound, says the Digital Radio Development Bureau (DRDB). By 2008, 29% of UK households are expected to own a digital-enabled radio, a… Continue reading Digital Radio In The UK Set For Boom Time By 2008

The internet and television have come out on top as the two top media choices for those aged 18 to 54, with well over two-thirds of people saying that they would choose these over radio, newspapers and magazines as forms of entertainment. The Online Publishers Association Generational Media Study was designed to examine how the… Continue reading Internet And Television Come Out As Top Media Choices

The Advertising Association has revised downwards its advertising expenditure forecast for 2005 from 4.9% to 4.4%, as signs of weakening consumer confidence takes hold, which could suggest a slow down in economic activity. As previously forecast, internet advertising is expected to be the fastest medium, however, expectations have been down-scaled since July’s update which predicted… Continue reading AA Downscales Its 2005 Ad Expenditure Forecast

Media super-regulator Ofcom has warned that it will not be rushed into setting a definite switch-off date for the analogue radio signal, despite wide-spread calls from some of the industry’s most influential commercial players. Ofcom chief executive, Stephen Carter, claimed that a switch-off date that was too early could make the transition to digital less… Continue reading Ofcom In No Rush To Set Analogue Switch-Off Date For Radio

Advertisers continued to return to television and national newspapers in the second quarter of this year as the economic recovery gathered steam. The latest figures from the Advertising Association show that total UK adspend rose by a solid 5.7% year on year to just under £3.7 billion, as confidence slowly returned to the industry and… Continue reading UK Adspend Shows Solid Growth In Second Quarter

As Scottish Media Group (SMG) prepares to issue its half year results on Thursday, Merrill Lynch has said it predicts advertising revenues for the group to beat expectations. In its latest broadcasting update, Merrill Lynch, says it now expects revenues at SMG to grow by 5.5% from 3.5%, topping £89.2 million from January to June… Continue reading Latest SMG Predictions From Merrill Lynch

Analysis of listening for national radio services during the second quarter of 2004 shows that BBC Radio One appears to have stemmed its declining ratings following a major programming re-shuffle, which saw loudmouth DJ Chris Moyles takeover the all important breakfast slot.The youth-focused music station has been haemorrhaging listeners over the last few months and… Continue reading RAJAR Results Q2 2004: BBC Radio One Stems Ratings Decline