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Chrysalis Radio’s LBC 97.3 has brokered a sponsorship deal with the health food brand Alpro to promote the Soya-based product on its weekday lifestyle show presented by Jim Davis at 1pm.The sponsorship, which is intended to raise awareness of Alpro as a positive lifestyle choice, will run for three months from Monday April 2.The exclusive… Continue reading LBC 97.3 Signs New Sponsorship Deal

Channel 4 Radio has submitted its proposals for the new national commercial digital multiplex to Ofcom as part of a consortium called the 4 Digital Group.As reported earlier, if Channel 4 wins the multiplex licence it will broadcast ten national radio stations as well as secondary services, such as podcasts.New stations on the licence are… Continue reading 4 Digital Group Reveals Digital Multiplex Bid

Chrysalis-owned Galaxy has brokered a 13 week sponsorship deal with low cost airline Jet2.com to promote their new service Jet2holidays.com.The sponsorship, beginning on March 19, will include on-air promotions and sponsorship idents as well as online competitions and banner adverts.The deal will run across the Galaxy breakfast shows in Manchester (Wes @ Breakfast) and Yorkshire… Continue reading Galaxy Signs Package Holiday Sponsorship Deal

Total US advertising expenditures in 2006 increased 4.1% to $149.6 billion as compared to 2005, according to data released today by TNS Media Intelligence. Ad spending during the fourth quarter of 2006 was up by 4.2 percent against the same period in 2005, said TNS. Steven Fredericks, president and CEO of TNS, said: “Total advertising… Continue reading US Advertising Expenditures Show 2006 Increase

A new report from In-Stat claims that portable devices for playing media are becoming more popular than ever before. The In-Stat report forecasts that digital radio receivers will reach 26 million unit shipments worldwide by 2010. It adds that the worldwide market for ‘edutainment’ toys is expected to hit 81 million units by 2010. In… Continue reading Portable Media Devices Becoming More Popular

US radio revenues increased 1% in 2006 over 2005, boosted by a 10% increase in non-spot dollars over the same time period, according to the Radio Advertising Bureau. Total combined local , national and network sales figures were flat for 2006 compared to 2005, whilst national business grew 5% year on year. Local ad sales… Continue reading US Radio Revenues Up Year On Year

Virgin Radio has teamed up with Renault Megane to launch a new interactive on air promotion to raise awareness of the new Megane Sport range.The week long promotion, negotiated by Carat Sponsorship, began yesterday on the Christian O’Connell Breakfast Show and is intended to appeal to the show’s predominantly 25-44 year old audience.The promotion will… Continue reading Virgin Radio Launches Renault Promotion

Spending on online display advertising rose to more than £147 million in 2006, up 25%, according to new figures from Nielsen Media Research. The only other sectors to record rises were national newspapers, up 2.1% to £1.5 billion and outdoor, up 1% to £751 million. The sector with the worst performance was regional press, which… Continue reading Online Display Advertising Rose 25% In 2006

Yesterday’s Q4 RAJAR results were quickly seized on by commentators in the press, all keen to give their opinions on what the latest figures mean to the main industry players.One of the big themes picked up on was the performance of GCap Media, with the Financial Times reporting that although Capital Radio suffered year on… Continue reading RAJAR Q4 2006: National Press Perspective

The latest Q4 RAJAR results show that the national BBC stations continued to perform well, with BBC Radio 2 once again recording the highest weekly reach of any station, with well over 13 million listeners, whilst Radio 1 was also in double figures with a total reach of 10 million listeners, although it did suffer… Continue reading BBC Stations Continue To Perform Well