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The US Radio Advertising Bureau has revealed that radio advertising revenue in May struggled to keep up with the recovery of the media industry, as advertising sales continued to fall during the month. Both local and national radio had a tough time during May as local advertising sales struggled to post a 1% gain and… Continue reading May Radio Revenues Fail To Match Ad Recovery

The switchover of Britain’s radio networks from analogue to digital will depend largely on the development of digital television, according to BBC Radio 4 controller Helen Boaden. Speaking at the Radio Festival in Birmingham, the broadcast head claimed that radio switchover would be fuelled by public interest, which would be spurred on by the success… Continue reading Television Will Lead Switch To Digital Radio

As audiences begin to migrate to digital technology, the prospect of switching off the analogue radio signals has been raised by the government for the first time. Talk of future plans, similar to those for the television digital switch-over have been aired by Tessa Jowell, secretary of state for department of culture, media and sport.… Continue reading Analogue Radio Switch-Off Raised By Jowell

Following a tough few months for national radio advertising in the United States, Merrill Lynch has once again revised downwards its US radio industry growth forecast. Due to continued declining national advertising radio spend and slightly higher local radio revenue, Merrill Lynch has adjusted its 2004 forecast to just 3.8% from 5.6%. Although, things are… Continue reading US Radio Forecasts Lowered Again

Outdoor advertising is expected to grow faster than radio in the US over the next 5 years, according to a new report from Merrill Lynch. The global advisory company says that US outdoor advertising is undergoing positive secular changes allowing it to transform into a growth sector while radio migrates from a growth to mature… Continue reading US Outdoor Advertising Expected To Overtake Radio By 2005

According to the Radio Advertising Bureau (RAB), the growing popularity of digital stations is set to have a significant upward impact on total radio listening hours over the next few years. Speaking at the ‘The 21st Century Radio Listener’ seminar earlier today, RAB’s Client Services Director, Michael O’Brien, predicted total listening hours could grow by… Continue reading Digital Radio Forecast to Increase Listening

Local advertising in the US slowed in April with newspaper and radio revenue results not performing as well as the previous month but this isn’t something to make too much of, says Merrill Lynch, as the outlook for the summer months remains positive. Merrill Lynch thinks that the drop in newspaper revenues during April was… Continue reading Merrill Lynch Remains Positive About Summer US Ad Market

Market analyst group, Merrill Lynch, today announced that it is revising down its quarter two 2004 growth forecast for the US radio industry, from 5.5% to 4.0%. Merrill Lynch returned to the crystal ball after April radio advertising revenue results were weaker than expected, growing by only 4%, down from 10% in March 2004 and… Continue reading 2004 US Radio Forecast Downsized By Merrill Lynch

Commercial radio reached record listening figures in a number of key audiences during quarter one 2004, says the Radio Advertising Bureau (RAB). Referring to the recent RAJAR figures, the RAB said: “Commercial radio is continuing to increase its delivery of core audiences to advertisers.” During quarter one of this year, the RAJAR figures show that… Continue reading Key Audiences Tuning In To Commercial Radio Says RAB

Year on year analysis of listening for national radio services during the first quarter of 2004 reveals that BBC Radio 1 continued to see its audience decline, despite the arrival of loudmouth DJ, Chris Moyles, in the all-important breakfast slot.The BBC’s flagship youth station saw its weekly reach drop by 4.8% to just under the… Continue reading RAJAR Results Q1 2004: BBC Radio One Stuck In Slump