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Advertising expenditure on UK commercial radio is expected to stand at £492 million for 2001 (excluding revenue from sponsorship and promotions), according to the latest figures from the Advertising Association. This represents an 8.0% decline year on year, compared to a 6.4% decline across the display marketplace as a whole, with Commercial Radio achieving a… Continue reading UK Commercial Radio Quarterly Advertising Trends And Forecasts

Latest figures from Zenith Media forecast an increase of 5.1% for commercial radio advertising this year compared to a 0.7% increase for all advertising in the UK. These gains, in both revenue and share are expected to continue into next year before tailing off in 2004. The figures from Zenith are not as optimistic as… Continue reading UK Advertising Growth Forecasts From Zenith Media

Below are long-term commercial radio revenue and total advertising forecasts from the Advertising Association (AA), as reported by the Radio Advertising Bureau (RAB). The AA has produced a high and low option for the predictions, as shown. Radio’s share of advertising is expected to break the 5.0% barrier around 2009, in both the high and… Continue reading Long Term UK Commercial Radio Revenue Forecasts

Today’s RAJAR listening figures for the 3 month period to December 2001 show that BBC Radio has retained a larger share of listening than Commercial Radio, with  All BBC Radio taking a 53.4% share compared to All Commercial’s 44.6%. This represented a period on period increase of 1.8 percentage points for the BBC and a… Continue reading RAJAR Results Q4 2001- Overall Summary

colspan=”5″>BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London.The following stations were reporting on revised TSAs this period (New TSA in brackets): Peak 107 FM (405,227); Fresh AM (173,545); Kingdom FM (271,384); Q102.9FM/Q97.2FM (244,327); FM107.6 The Fire (289,671);… Continue reading RAJAR Results Q4 2001: Local Commercial Stations

The period ending December 2001 was one of mixed fortunes for London’s commercial radio stations. Kiss 100 FM added 6% to its weekly reach period on period and Capital FM saw a rise of 1.7%, bringing its reach to just below 3 million. At the other end of the scale, Jazz FM 102.2 saw a… Continue reading RAJAR Results Q4 2001: Mixed Fortunes For London’s Commercial Radio Stations

Year on year, the largest percentage increase in weekly reach among national stations was at BBC Radio 2, which put in a strong performance again, increasing 15.5% year on year to achieve an average weekly reach of 12.3 million.In the commercial sector Classic FM managed an increase of just under 11% year on year. Meanwhile… Continue reading RAJAR Results Q4 2001- National Stations

Listening to internet radio showed strong growth during 2001, with the UK’s Virgin Radio London the second most listened to station, according to data from MeasureCast released this week. Virgin was not surveyed for the whole year, however, and early January data suggest that the station takes the spot as the most listened to on… Continue reading Virgin Radio Leads Internet Stations Listening, According To MeasureCast

GWR this morning stated that it anticipates that revenues for the UK market in January will be around 6% down, year on year but declines to predict any further ahead than that saying “The radio advertising market continues to be volatile making it difficult to forecast revenues even in the short term”. In the 3… Continue reading Trading Statements Reveal Little Optimism For UK Radio Market This Year