According to a new report by The Media Audit internet radio is slowly taking off in the US and is attracting “significant local market audiences” According to the report, 23 radio websites are attracting over 2% of all adults in their immediate markets and this figure would double if considered as a percentage of only… Continue reading Web Radio Slowly Takes Off In US
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Almost a third of people living in the UK who have yet to get digital TV say that they never will, making the Government’s plans to switch off the analogue signal within a decade “fatally flawed”, according to a report released this week. The report, published by the Consumers’ Association, acknowledges that for 73% of… Continue reading Consumers’ Association Report Suggests Achieving A Digital UK Will Not Be Easy
According to IDC, the appeal of internet radio to consumers is too strong for advertisers to ignore. “Internet radio might appear a superior product ready to sweep away traditional radio, but it’s not – at least not yet,” said Malcolm Maclachlan, senior analyst for IDC’s Consumer and eCommerce Media program. “To be successful in the… Continue reading New Strategies Required To Facilitate Effective Internet Radio Advertising
The latest radio audience figures, for the period to December 2000, show BBC radio continuing to improve its overall share of listening, at the expense of commercial stations. All BBC radio improved its share by a further 0.3% points to 51.7% in the final quarter of 2000, while commercial radio slipped 0.7% points to 46%.… Continue reading Insight Analysis: Latest RAJAR Figures Show BBC Stations Eating Into Commercial Sector
US local radio sales climbed 1% in the first month of 2001 despite the prevailing slow advertising economy and record increases for 2000. National sales for January were down 15% on the previous year although when combined with the healthier local total this drop was only 35 year-on-year. These monthly totals are based on the… Continue reading Radio Gains In January Despite ‘Soft Economic Climate’
Building on increases in 1999, combined local and national sales increased by 12% in 2000 bringing ad revenue totals for the industry close to $2 bn, almost double the 1994 figure. These impressive figures were achieved despite poor revenue totals for December 2000. The combined local and national totals for December showed a decrease of… Continue reading 2001 US Outlook From RAB
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The latest RAJAR figures for local commercial radio showed that weekly reach has decreased by 280,000 or 1% quarter on quarter, now standing at 54% or 26.2m. Local commercial radio’s share of listening has also dropped, by 0.8 percentage points to 37.9%.The following tables show the best and worst performers, in terms of weekly reach… Continue reading December 2000 RAJAR – Local Commercial Stations
A Digital Radio Development Bureau has been formed to accelerate the roll-out of the new medium. The news was announced as radio industry figures met to discuss the challenges of the market at Marketing Week’s Digital Radio conference yesterday. Although Digital Audio Broadcasting (DAB) technology is now in its sixth year, difficulties in translating its… Continue reading Digital Radio Development Bureau Forms, Medium Set To Be Market Leader By 2015
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This was not a strong quarter for commercial stations. Virgin Radio (AM) slipped once again, by 0.4 percentage points in share and by 15.4% year on year in terms of reach, to 2.5m. The station blamed the erosion of AM listening and insisted that its future would be secured by being available across all platforms… Continue reading RAJAR Latest Shows Radio 2 And Classic FM Carry The Flag For National Stations