Bauer’s Hits Radio Breakfast Show has quadrupled its weekly audience year-on-year, according to the latest figures.
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Heart Breakfast with Jamie Theakston and Amanda Holden, the top commercial breakfast programme, leapfrogged BBC Radio 1 in terms of weekly reach.
BBC Radio 2 saw weekly reach fall by over 1m as Global and Bauer stations continued to see growth, particularly the latter’s Greatest Hits Radio.