New panellists for MediaTel’s Connected Consumer Conference have been announced, including experts from BSkyB, Channel 4, Decipher, Mindshare, Videology, BARB and ITV.
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Despite past concerns, Freesheets today have a lot going for them argues Tim Carr, director and head of international at adconnection. They travel far and wide, attract new – and multiple – readers, and with the right online offering can lead people towards workable ‘freemium’ content…
Motorola’s electronic tattoo – or ‘biostamp’ – is attached to the skin and features an antenna and a handful of sensors to offer high security and ultra-fast authentication with personal devices.
Only the Daily Express, Financial Times and the Independent platforms saw any increase in readership across print and online, period on period. However, the results still show the continuing dominance of the Daily Mail platforms and the considerable impact of online to a newsbrand’s readership figures more generally.
Five months ahead of schedule, UKOM and comScore will release the first UK online audience measurement system to integrate tablet user figures in August – offering advertisers a new level of transparency for planning campaigns.
BT’s TV offering is now comparable with Sky’s – and certainly better value for money – says the Bank of America Merrill Lynch as it forecasts Sky will lose around 300,000 satellite customers each year.
In the second part of our series examining the findings of a ground-breaking study from The Future Laboratory, News International’s Abba Newbery investigates ‘Authoritative News’ and the ways that newsbrands can present confident leadership and a strong point of view for their audience to align with
Privacy law is changing and the effect on personal data – key to the relationship between brands and consumers – will be monumental, says Colin Strong, Managing Director, GfK NOP Business & Technology. So what can brands do to ensure they don’t get caught out? Ensuring data issues are not ghettoised within a business is step one…
Woman’s Weekly, one of the UK’s most iconic consumer newsbrands, has agreed a deal with Pedigree Books that will see it publish two yearbooks as it treads into the the world of book publishing amid declining magazine sales.
Last week RAJAR announced that 90% of the UK adult population – 47.3 million people – tuned in to their selected radio stations in the first quarter of 2013, up by approximately 608,000 on Q1 2012. Here Newsline presents industry reaction on the latest results, with opinion from Indicia, G2 Joshua, Gekko and Adconnection.