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The time we spend with newsbrands is increasing says Newsworks’ chief executive Rufus Olins – which is great news for advertisers as they look to ensure they hold our attention in an age of mass distractions.

BARB figures show that UK TV viewing remains above 4 hours a day for third consecutive year – as mobile devices account for just 1.2% of total viewing.

Last year Greg Grimmer had to pretend to be a plumber to mask his allegiance to advertising – but this year, as Ad Week finally comes to the UK – with Media Playground a partner event – he wants us to stand proud and finally celebrate his beloved industry.

The digital ecosystem is becoming increasingly complex, as brands split their video budgets between online, mobile and connected TVs. So what’s the optimum mix? Rhys McLachlan, Director of Corporate and Business Development at Videology investigates.

American Express card holders can now sync their cards and tweet special #hashtags to buy gift cards and products from Amazon, Sony, Urban Zen and Xbox 360.

GfK’s Wendy Jones and IAB’s Alex Kozloff look at new research that helps us to understand the ways in which mobile has changed the path to the consumer – from Apple’s Passbook to Marks & Spencer’s in-store Wi-Fi offerings – and ask what brands need to do to ensure success.

Freesat has announced that YouTube will be available as a part of its premium service alongside the 180 other channels that are already available, including BBC iPlayer and ITV Player.

As ITV release the findings from its biggest audience insight project to date, a new online tool, detailing all the findings from the project, is launched for the media planning and buying community.

The stats on Facebook’s user growth are amazing – they picked up another 74 million mobile users over the last quarter – but whilst this impressed some, (and surpassed analyst expectations on earnings per share) the view from Wall Street was ‘meh’. By Simon Andrews

BBC Radio 2 and BBC 6 Music have both seen their highest audience reach figures ever according to the latest Q4 results from RAJAR.