More Homepage Two articles

A recent world-wide report has shed light on a new breed of news lover – and they’re young, tech-savy and obsessed with filling their dead time with a quick news fix. So who are they and what makes them tick? Newsworks’ CEO Rufus Olins takes a look…

One of many challenges faced by traditional publishers embracing the multimedia world involves online video. How can they successfully incorporate video content in their digital offering, generate meaningful volume and effectively drive revenues, without damaging the user experience? Mark Davey InSkin Media’s Director of Publisher Services, Europe, investigates.

The first full week of summer kicked off with a nostalgic nod to our Cilla as ITV saw fit to meddle in people’s personal lives and churn it into quality prime time entertainment.

A new IPA report has been produced to help the audience measurement community use ‘big data’ more effectively – drawing up a list of ten key questions every researcher should ask.

Magna Global, Interpublic’s trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.

We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices – more often than not in an unconnected way, says Specific Media’s Martin Galvin. We must make sure that the consumer’s consumption dictates the plan, rather than vice versa…

Wednesday’s episode saw foetus transporter Tina throw a paddy of apocalyptic proportions as she continued down the slippery slope of paternal delusion.

A new study conducted by Rovi and Decipher has revealed that consumers exposed to ads that use the full capabilities of connected TVs experience higher brand favourability, awareness and purchase intent – with American Airlines achieving an increase in brand favourability of 254% in a new campaign.

Despite all the media attention given to internet, technology and mobile brands, the top 100 overall shows Generation Y remain most fond of traditional food, drink and retail brands, according to a new survey.

We are headed towards a digital future with just three media – video, text and audio – delivered across screens of varying sizes, yet ‘TV’ and ‘radio’ still have very strong connotations. So how should we change our definitions in a connected world? Richard Marks of Research the Media investigates…