The latest figures from NRS for the period April 2012 – March 2013 show that the national newspaper market experienced, with only two exceptions, further year on year declines. The ‘i’ and the Financial Times were the only papers to see any growth, up 3.2% and 3.7%, respectively.
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Last night saw soap fans reel in horror as football bled into the schedules, forcing Coronation Street to air much earlier than usual – resulting in a significant drop in viewers.
Do influencers really exist? Way back in 2000, when Facebook was but a twinkle in Mark Zuckerberg’s eye, Malcolm Gladwell’s The Tipping Point introduced the concept of “mavens”, the so-called super-consumers brands hungrily pursue as the Holy Grail of engagement. We all knew then that word of mouth was a powerful tool – but really, how influential could an individual be? The Future Foundation’s Karen Canty investigates.
After a trip to Las Vegas to take part in CinemaCon, Digital Cinema Media’s CEO Simon Rees shares his thoughts on the creative possibilities 3D technology is opening up for filmmakers and advertisers.
Getting people to talk in depth about a particular subject or piece of content can be useful, but we should never expect that sixty minutes of talking with a bunch of random individuals will uncover anything significant, and in the majority of cases, focus groups hold the potential to do more harm than good, says The Media Native. So how else should we expect to gain valuable insight?
On Thursday, MediaTel launches a new event in the media calendar. The Video Upfronts Marketplace will pull together content, technology and business in one room. The final agenda is confirmed and the event promises to be hugely insightful…
Simon Fox, chief executive of Trinity Mirror has said that his publishing group will not place any of its content behind a paywall, choosing instead to expand the reach and quality of his publications, as Lord Rothermere, chairman of DMGT, has said that the MailOnline will also remain free, but the media wing of his business is experimenting with ‘freemium’ models with the launch of Daily Mail Plus.
Two-timing the TV has been going on for years – from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest’s Steve Smith.
The latest ABC National Newspaper figures for March show that, despite the continued year on year declines in print sales, the daily titles experienced a month of growth for around half of titles, and only slight declines elsewhere.
Thursday night saw Victoria Wood’s epic globe-trotting quest (to ramble on about tea in expensive locations) come to an end. Tightening the budget slightly, the second night of the frivolous odyssey saw the comedy stalwart stick closer to home, swapping the stunning tea fields of Sri Lanka for Yorkshire.