Advertising on mobile devices rocketed by 157%* in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
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ITV, Facebook, Twitter, RSA Films, Aardman Animation, Saatchi & Saatchi, Omnicom Media Group, Spotify, Zynga, global gaming company Activision and special effects company Double Negative are just some of the 100 creative and digital media companies uniting behind an innovative new recruitment drive across the country to fast track 300 young people into employment in the UK.
Kantar Media gauges UK reaction to the new Sunday paper…
The runaway success of BBC One’s new medical drama series Call The Midwife is evident in February’s top programme rankings. The Sunday night drama claimed poll position with a high of 11.4 million viewers.
Simon Andrews, founder of the full service mobile agency addictive!, on SXSW: This year all the buzz was on location apps that tell you who is around and EverythingMe…
The third version of Apple’s iPad went on sale this morning, with crowds of die-hard Apple fans queueing up to be the first to buy the new device.
A new survey by TV Licensing shows that 46% of 18 to 24 year olds are ‘chatterboxing’ – watching a programme on television while talking to others about it online, normally via a social media platform and a second screen.
Scott Thompson, Starcom MediaVest’s digital research manager, on the latest edition of Emerging Spaces: Pulse, which looks at tablet devices in 2012 and what the “post PC” world really means…
Rural soap Emmerdale secured the biggest average audience on Wednesday night with 6.2 million viewers. The episode, which saw village bad girl Holly Barton struggle with the moreish nature of heroin, captured 31% of the available audience.
Aegis Group has released its preliminary results for 2011 with group organic revenue growth of 9.9% (2010: 5.3%), including 12.0% in Q4, and group underlying operating margin of 17.4% (2010: 16.1%).