Is mobile data joined-up and useable? Panellists at MediaTel Group’s Mobile – 2012, The Year of Reckoning? event last week were not convinced that mobile data is being used to its full potential.
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Mobile advertising spend is a long way behind time spent on mobiles, according to Simon Andrews, founder of addictive!.
Advertisers have just two months left before the law changes governing how they use cookies. With fines of up to £500,000 faced by companies that fail to obtain informed consent from their customers for tracking their behaviour, non-compliance with this EU e-privacy regulation, dubbed the Cookie Law, is simply not an option, warns ISBA.
Simon Andrews, founder of the full service mobile agency addictive!, says every agency and every client now includes digital in their thinking but the money hasn’t followed the audience, yet – though the mass market adoption of smartphones will accelerate the closing of this gap…
Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses some of his experiences at the recent IP&TV World Forum…
The UK’s national newspaper websites saw usage figures increase in February, with almost all audited sites recording a rise, with the exception of Mirror Group Digital and MailOnline.Mirror Group Digital recorded a -25% decline – down by more than 220,810 daily average unique browsers, despite re-launching in February. The drop has been attributed to the… Continue reading ABC February 2012: Mirror Group posts 25% fall in web traffic
EastEnders’ recent momentum continued on Wednesday night, securing the biggest audience for BBC One. An audience share of 27% watched the grim soap as Ben and Phil got their chance to revisit the scene of Heather’s murder and remove evidence of Ben’s involvement.
Alex Kozloff, senior mobile manager, IAB, says as barriers continue to come down for m-commerce in the UK, this ‘new kid on the block’ will evolve into a medium that retailers, brands and consumers can no longer afford to ignore…
Forget the never-ending ‘year of mobile’ – it is all about the week of mobile. IAB and PwC released the findings from their annual mobile advertising spend study yesterday, showing that advertising on mobile devices increased by 157% in 2011 to a new high of £203.2 million.
Alistair Hill, CEO of On Device Research, says it’s the brands who seek to interact with customers through targeted rich media mobile advertising who are the ones most likely to achieve maximum cut through…