Meet Ella, a 15 year old aspiring actress from West London. She spends her time on BBM and Facebook but used to be obsessed with Sims…
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UKOM has signed a new three year deal with comScore from 2013. The online media measurement company will end its current contract with The Nielsen Company.
SpotXchange is set to launch a new service SkipIt that lets consumers control their online video ad experience by providing them the option to skip online video ads at their convenience.
The Guardian’s Three Little Pigs ad – its first major brand campaign for more than 20 years – has won the January/February Thinkboxes.
Online display advertising has surpassed the £1 billion mark for the first time, according to the latest IAB adspend figures.
Justin Cooke, chairman, BIMA, says clients – both channels and brands – are looking to the creative industries to keep them ahead of the curve. If the pace of change can be worrying to those of us on the inside, imagine how much more bewildering it must appear from the outside…
Blackberry-owner RIM has reported revenue of $18.4 billion, down 7% from $19.9 billion in 2011.
Social TV is a “massive opportunity for the mobile market,” according to Steve Parker, managing director, MediaVest UK.
Xbox Live members are now spending more time watching TV, music and films on the Live platform than playing multiplayer games.
ITV is expected to launch its own paid-for video-on-demand service in the second half of 2012.