Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses supermarket media spend and how Waitrose needs to invest more carefully to create loyalty among its customers…
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Telegraph Media Group is set to charge for its iPhone and Android apps, unless users are Telegraph print subscribers (£7 per week) or iPad subscribers (£9.99 per month).
Tuesday night’s prime-time viewing kicked-off with Emmerdale at 7pm, attracting ITV1’s biggest audience of the night with 6.9 million viewers.
The UK ‘paid for’ product placement market is valued at £9.7 million to £29.1 million, according to NMG Product Placement.
According to ZenithOptimedia’s latest UK forecast report, “the uncertainty that plagued the end of 2011 has continued into the start of 2012.
This year’s State of the Media Democracy Survey provides a ‘reality check’ on how UK consumers, across the generations, interact with media, entertainment, advertising and information and what their preferences might be in the future, according to Deloitte.
The new series of Scott & Bailey won the all-important prime time ratings for ITV1 between 9pm and 10pm.
UK 3D box-office receipts fell £7 million to £230 million, reducing its share of total ticket sales from 24% to 20%.
As usual, Friday night belonged to the soaps with Coronation Street and EastEnders attracting the highest audiences of the weekend for their respective channels.
Bobi Carley, commercial director at Disneymedia+ UK & Ireland, says the E in BEO, certainly within the context of partnerships, delivers the amplification of activity…