Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, analyses the public response to Tesco’s latest announcement via Twitter…
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In the APA’s latest blog post, Julia Hutchison says with the right combination of creativity, technology and imagination, AR could become a driving force for the print industry and a vital tool for the brand marketer…
Wednesday evening’s episode of Emmerdale (7pm) secured the biggest audience of the day, bringing in 6.7 million viewers for ITV1. 31% of the available audience watched as Chas and Cameron sat down for a good natter about their respective love lives but opted for a spot of pashing instead.
talkSPORT will broadcast sport content 24 hours a day, seven days a week from Monday 2 April – becoming the only full time sport station in the UK.
Total TV advertising revenue in the UK increased by 2.2% in 2011 to reach a new record high of £4.36 billion, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters.
iPlayer general manager Daniel Danker has called on consumer electronic manufacturers to “go back to basics”.Speaking at the DTG Summit 2012 in London, the BBC manager said he believes that connected TV can make TV better – but manufacturers need to simplify products and services to make them more TV-like than PC-like.By 2015 he expects… Continue reading iPlayer boss urges manufacturers to simplify connected TVs
RTL has reported a 4.6% increase in pre-tax profits to €1.19 billion (£0.99 billion) for 2011 – mainly based on higher revenues from FremantleMedia.
Bob Wootton, director of media & advertising at ISBA, says advertisers need real-time trading to be accompanied by an effective code of conduct, underpinned by an independent stamp of trust, to unlock the full potential that the technology offers…
Ever since the emergence of Web 2.0 there has been a tendency to confuse social media and word of mouth. In reality, as we have discovered through valuable tools such as Keller Fay’s TalkTrack research, one (social media) is very much a sub-set of the other (word of mouth).
A survey by the British Retail Consortium said retail sales remained sluggish last month – with like-for-like sales (a measure that does not include changes in floorspace and is favoured by equity analysts) down 0.3% year on year in February.