ITVX will recoup its investment this year, earlier than anticipated, and ITV Studios achieved record profit thanks to cost-cutting measures and a new digital distribution strategy.
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The UK Stop Ad Funded Crime Group has launched a consultation on a forthcoming initiative to tackle ad-funded crime and fraud.
The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.
PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.
The OOH media owner took home four awards in total.
Thinkbox head of research Anthony Jones suggested focusing on long tail advertisers has skewed the health of the advertising market and discounted the value of TV to large- and medium-sized advertisers.
| Maria Iu
With one week to go before the 2025 census, The Media Leader asked industry leaders what they hope to see.
| Maria Iu
A study has found that while most believe creative ideas are central to marketing, it takes an average five rounds to get an idea signed off.
IM Clear seeks to provide a comprehensive and measurable approach to responsible advertising on Immediate brands by optimising media performance while also maximising ESG scores.
Americas co-president Jeremy Arditi discusses the Outbrain-Teads merger, why the company retained the Teads moniker and how CTV and AI will propel long-term growth.