A new study by WPP Media and Thinkbox found that brands are underinvesting in advertising — and doing short-termism wrong.
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Speaking at the World Out-of-home Organization’s (WOO) Annual Congress in London, Jean-François Decaux called for industry leaders to ‘get real’.
Media leaders answer three questions about true value and social responsibility of the different advertising channels.
Google is also now required to ensure that publisher content is “properly attributed, using clear links, in AI-generated results”. The tech giant will have nine months to implement changes.
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The report, first published at UK House during SXSW London, reveals 38% surplus year-on-year export growth, outpacing the UK services sector average.
Global Street Art CEO Lee Bofkin offers a peek inside his extraordinary archive and shares why he thinks artistry is undervalued in OOH.
The channel totalled £341.2m in the first quarter, driven largely by significant growth in digital out-of-home
At WAN-IFRA’s World News Media Congress in Marseille, AG Sulzberger delivers a stark warning on AI
AI-driven adspend, defined as a media buying and delivery decision made by an AI-powered algorithm, is forecast to hit £18bn in 2030 as platforms embrace agentic sales.