A report by advisory firm Oliver & Ohlbaum Associates, commissioned by Sky, expects weak demand for any ‘nightlight’ service offering only a handful of broadcast channels. It infers a clean switch to internet-delivered TV, sooner rather than later, is the better approach.
More Industry News articles
The media consulting firm has created a curated brokerage for international audiovisual datasets that are rights-safe and ready for use in AI training and model development. The content portfolio includes 75,000 hours of news and interviews.
The car maker says customers increasingly expect the same streaming TV services in cars that they enjoy at home. These can be blended with Škoda branded content.
The Belgian pay-TV operator is treating the ad-free YouTube service like any other app on its platform – hoping to remain the central contact point for video entertainment.
The multi-market MENA platform operator is using HbbTV OpApp and TVkey Cloud to become the sovereign application on Samsung smart TVs, without having to own or ship its own hardware.
Beacons removes all data movement by taking data collaboration into a brand or media owner’s own cloud instance. This could encourage regulated businesses and walled gardens to collaborate more.
The thought-leadership conference focuses on strategy and product innovation across TV distribution and monetisation. Speakers explore the deepening relationships between broadcasters and global SVOD services, how Pay TV lives with less content exclusivity, and much more.
The guidance includes advice for marketers on strategic considerations, transparency requirements to help validate value and effectiveness of proprietary media, contractual terms, and internal governance structures in relation to the practice.
The new agent, called “Audion AI” is the first AI solution designed to deliver outcome-driven audio advertising campaigns.
Welcome to the Brief, The Media Leader’s round-up of media news.