The agency group has restructured its Village model to align media, creative, branding, PR, design, customer experience and business transformation efforts under centralised leadership.
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The pan-Nordic Pay TV provider has introduced some notable personalisation on its latest UX and set-top box platform. There are profile-based modes for linear lovers, VOD fans and kids. Four remote control buttons can also be customised.
This large-scale consumer study will outline the state of streaming in the UK. Results will be revealed in a webcast on 6 October, followed by discussion with senior media buyers.
Australia’s national governing body for cricket is using its new direct-to-consumer service to stream live and VOD content to global markets, especially those where it has no broadcast deals. The service uses a swathe of Eluvio technology, starting with its Content Fabric.
Amazon is being sued by the US Federal Trade Commission (FTC) and a bipartisan group of 22 state attorneys general, who allege the e-commerce giant likely extracted more than $20bn from advertising customers by manipulating the auctions used to set ad prices on its platforms.
OpenAI’s ads business is growing at pace. Is it merely ‘plucking low-hanging fruit’, or can it eat search’s $200bn lunch?
The IPA’s joint directors of media research and judges of this year’s AMRAs discuss why media research is not always put into practice and how JICs need to evolve to meet advertiser demands.
The new platform, launched globally, includes a redesigned interface, an upgraded forecasting engine, and an integration of agentic AI features aimed at “remov[ing] friction”.
As part of a settlement in a US lawsuit, Meta has agreed to pay over $17bn in penalties and to make substantial changes to how its platforms operate to reduce teen harms. It is calling on TikTok and YouTube to do the same.
Research from WhichPodcast has found that Business is the most crowded category out of 19 podcast genres, but still remains a popular choice for advertisers.