ITV held its 16th annual Showcase in Manchester on Thursday, promoting TV as a high-attention medium that is actively working to onboard more new-to-TV advertisers amid a record-setting World Cup.
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Welcome to The Brief, The Media Leader’s round-up of media news.
Welcome to The Brief, The Media Leader’s round-up of media news.
At what point does a challenger agency decide to make a big splash at Cannes? For PMG, ‘the moment we’re in right now is the moment it has been building toward for 15 years.’
Synamedia’s Guy Southam is in Cannes to argue that while addressable TV unlocks the door to new TV revenues, it is ‘platformisation’ and greater automation that will push the door open.
The survey also found that more Britons prefer audio-only podcast formats.
Welcome to The Brief, The Media Leader’s round-up of media news.
At the launch event, the CEO of Cannes Lions also announced the UK’s first creativity accelerator programme, in partnership with the Advertising Association.
WPP Media has upgraded its global growth forecast to +8.9% to $1.3tn in 2026, up from +7.1% growth previously forecast in December.
Debate for and against a social media ban has been hotly contested for months even among adland’s most vociferous online safety advocates. Downstream effects on platforms, broadcasters and advertisers abound.