TikTok has launched an AI shopping assistant as part of a wider effort to automate commerce for both consumers and marketers.
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TheZoo.London co-founders join host Jack Benjamin to discuss how agency consolidation and AI technologies have impact talent this year and offer their advice to leaders navigating job loss and uncertainty.
Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Ocean Outdoor’s Dan Perry takes us through his daily routine.
Year-to-date box office has reached £976.6m, now running 21% ahead of the equivalent period and on track to exceed £1bn in revenue next month.
TOTM and Holy Moly tell The Media Leader what they expect from Sunday’s Channel 4 ad-break takeover, while Channel 4 Sales sets out its ambitions for the scheme.
The former chief revenue officer was named to the new role one day after its upfront event in London.
The podcast company continues to expand into a broader multi-platform media business, and plans to host its first upfronts later this month.
Last month Disney+ alerted customers of its updated Subscriber Agreement across Europe, falsely prompting claims that traditional commercial breaks could appear on Disney+’s ad-free tiers.
Reallocating search and social budget into audio could add £1m to profit, Radiocentre research finds
The findings were presented at Radiocentre’s Tuning In conference on 30 September.
Stagwell CEO Mark Penn discusses why he’s bullish about AI, the ad market, and the challenger holding group’s positioning against the Big Three.