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For TF1, it was time to get in front of viewers who head straight to Netflix every night and stay there. More generally, broadcasters are seeking reach, while the global streamers need local content for engagement.
Social media platforms are “primary pathway[s]” for organisers of human trafficking efforts to recruit victims in support of a wide-ranging online scam industry centred in South-East Asia. Facebook in particular was “the most widely used platform” for trafficking recruitment, with moderation efforts described by victims as insufficient.
Welcome to the Brief, The Media Leader’s round-up of media news.
Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Talon’s Priya Johal takes us through her daily routine.
Publicis Media led both of Comvergence’s total and net new business global rankings last year, generating $10bn in new client billings.
Welcome to the Brief, The Media Leader’s round-up of media news.
In an exclusive interview, The Media Leader unpicks the business strategy behind Goalhanger’s success and reveals what makes it unique.
GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.
Welcome to the Brief, The Media Leader’s round-up of media news.