Productions in the UK have become Netflix’s most efficient programming investments. The streaming giant’s share of viewing time now sits behind only the BBC and ITV.
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The ASA and CAP are aiming to deliver updated guidance by mid-May, but uncertainty over the scope of the ban is weighing on advertisers, agencies, and media owners.
The results so far from initial agency meetings have been encouraging, highlighting the talent and breadth of knowledge present in the industry today.
Alessi will take up the role in June. She replaces Debbie Weinstein, who took up a broader remit in December.
Magnite will serve as WeAre8’s first SSP, enabling programmatic buying of the social media challenger’s unique ad model for the first time.
Laura Chase, WeAre8’s UK managing director, joins host Jack Benjamin to explain the platform’s ethos, features, unique commercial model and how it is attracting investment from brands.
The Guardian claims it is the first media owner in the world to achieve this.
By rendering the TV user interface and apps in the cloud, the solution dramatically lowers the cost of running a TV service. The latest deployment, at a broadband provider serving native Americans, demonstrates the potential to encourage new-to-TV operators and content owners.
| Maria Iu
The Heineken brand opened a corner shop complete with a dance floor as it adopted a social-only media plan for the first time.
| Maria Iu
Some of the industry’s brightest minds discussed proving the value of planning across multiple channels, as well as AI’s role in the new order, at a recent roundtable.