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Marija Masalskis at Caretta Research explores the rise of the content creator economy and how individual creators are using an intellectual property monetisation ‘flywheel’ to scale their businesses.

In the series’ final episode, Omar Oakes and Hamish Nicklin debate for and against the prompt: “Goodbye Salesforce and Adobe because AI will end enterprise software.”

One large advertiser has a live keyword blocklist with a national news brand that contains over 34,000 words across 22 languages. That is more words than the average UK adult uses in their active vocabulary.

The tech giant announced a slew of new ad formats for AI search and will roll out its Universal Commerce Protocol to AI Mode and YouTube. It is also launching a new Ask Advisor AI marketing assistant to help brands automate their campaigns across Google’s adtech stack.

Channel 4 reported a -1% year-on-year decline in total revenue to £1.03bn in fiscal year 2025, with the broadcaster’s leadership highlighting its “resilience” in the face of “cyclical and structural” pressures facing the UK TV advertising market.

In converged TV, identity becomes the connective tissue that allows AI agents to optimise responsibly, measure reliably, and personalise coherently, CIMM white paper says.

The lobbying effort comes after the announcement of the Regulating for Growth Bill, with IAB UK finding that 95% of digital advertising companies are using AI, compared to just 16% of total UK businesses.

Sarah Miller at UKOM argues that while measurement conversations are dominated by ad metrics and outcomes, following content across platforms is crucial.

Standard attribution measurement does not just undercount television; it can also overcount paid search. The same error causes the value to be moved from one channel to another.

The global cross-media measurement company’s chief product and technology officer Bruno Furnari spoke about the ‘true cost’ of overlapping reach at Future of Brands.