Analysis: The public-service broadcaster’s stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with “platforms” as distribution vehicles.
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The Trade Desk will be met with stiff competition in this space from tech giants including Google and Amazon, as well as smart TV manufacturers such as Roku, Samsung, LG, Hisense and TiVo.
At The Future of Media London, Bauer radio presenters Ken Bruce and Fleur East chatted about how technology has changed radio production and shared takeaways for leaders and career highlights.
| Maria Iu
The theme of this year focuses on how the medium offers access to trusted information in an era of fake news.
The solution will initially be available to advertisers in the UK, Germany and the Nordics, with additional markets added at a later date.
The US Department of Justice is expected to recommend Google be forced to sell Chrome as part of its search anti-competition trial. What would it mean for the world’s biggest ad seller?
Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.
Mediahuis Ireland’s titles, including the Irish Independent, Belfast Telegraph and Sunday World, will join the online publishing collective.
| Maria Iu
In a panel at The Future of Media London, the7stars’ Michelle Sarpong discussed ways that businesses can develop managers of the future.