WPP Media’s global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.
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As the end of Q4 approaches this piece serves as a reminder of how Less Healthy Food restrictions (LHF) have impacted each of the channels.
Welcome to the Brief for Friday 12 December, The Media Leader’s round-up of media news.
There will be lots of key research coming out in 2026, The Media Leader asks research experts what they are most looking forward to.
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Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.
Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.
Comcast Advertising’s president explains that as TV becomes easier for small- and medium-sized enterprises (SMEs) to buy, the standards by which TV advertising is measured must adapt.
Sky have announced senior commercial moves in response to Priya Dogra moving to Channel 4 as CEO.
Social media may be attractive, cheaper and addictive but Media Pulse’s Deborah Gurofsky asks is it memorable?