A panel of regulators, editors, and activists discussed online safety and the regulation of online platforms at an Advertising: Who Cares? event in London last week.
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Arena Media’s managing director discusses what it means to work for a ‘cultural media agency’, why brands are underinvesting in gaming, and how AI is changing the role agencies play for their clients.
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The platform, AdPower, enables businesses to book media “as easily as booking an Uber”.
Warc upgraded its 2026 global ad growth forecast, now expecting $1.39tn in total expenditure this year, but ongoing volatility caused by the crisis in the Gulf is placing a quarter of that growth at risk, with even greater implications for 2027.
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Creators are now driving the news agenda, putting news brands in the awkward position of embracing a new medium for journalism without a sustainable funding model.
The study was conducted by the World Out of Home Organization in collaboration with 11 supply-side platforms from across the world.
Welcome to The Brief, The Media Leader’s round-up of media news.
The competition, now in its second year, gives five B Corp businesses £600,000 worth of TV advertising airtime to fuel positive consumer behaviour change.