The UK digital ad market grew 13% year-on-year in H1 2026 to £21.6bn, according to IAB UK. The expenditure is greater than £5bn more than was spent on digital channels in all of 2020.
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More than a third of programmatic DOOH spend is now flowing through omni-channel DSPs, according to the World Out of Home Organization’s latest report.
According to Kantar, a net 75% of marketers plan to increase investment in AI assistants in 2027, even as just 23% of consumers say they trust their brand or product recommendations.
A report from the World Federation of Advertisers has found that less than one-fifth of multinational brands now use labour-based remuneration models.
John Cross, Dean Scoggins, Nikhita Chulani and Henry Williams speak with James Longhurst about how publishers embraced multi-platform strategies during this year’s biggest global cultural event.
According to the study, teens also have high expectations of advertisers, with 60% saying they would stop using a brand if it ran a misleading ad.
The ad-free subscription service raises questions over the impact on radio advertising, while offering the broadcaster a potential new source of listener data.
We asked senior agency planners what the role needs to become, what should remain resolutely human, and what planners need to know now to stay ahead of the change.
Barb data seen by The Media Leader shows streaming giants’ top UK titles are dwarfed by PSBs in total audience reach, but reach isn’t everything to TV planners.
Analysis: By settling with US state attorneys general, Paramount’s path is clear to acquire Warner Bros Discovery. Has it created a conglomerate to rival the tech and streaming giants? Or will a decline in media plurality and high debt weigh on the new company’s ambitions?