New research from MG OMD and Reach unpacked the importance of community to personal identity and suggested brands should consider community-based targeting to appeal to consumers authentically.
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Wlazik replaces outgoing Europe sales VP Stuart Flint, who announced he was leaving the short-form video giant last week.
| Maria Iu
Gravity Connect will enable brands to geo-target directly or convert postcode data into identifiers such as cookieless IDs.
Watch: Sam Taylor explains how he and his team are pushing the envelope with data-driven AV marketing.
The Spanish football club has introduced two FAST channels to complement its free on-demand content. The Amagi Now cloud video platform is credited with simplifying content operations.
Comcast Technology Solutions is promising its new umbrella managed service, covering ingest through to delivery, will de-duplicate and streamline multiplatform operations that have become prohibitively complex.
The appointment comes as Octave transitions towards sole ownership after News Broadcasting acquired Bauer Media’s stake in the digital audio marketplace in June.
| Maria Iu
The streaming platform is also rolling out updates to Ads Manager alongside gen-AI ads.
| Maria Iu
Advertisers should better understand these key audiences, who are into different genres, a new study found.
| Maria Iu
The business has been renamed Bauer Media Outdoor.