The Creator Game Plan study was presented at Cannes yesterday and highlights the risk of over-reliance on engagement metrics.
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Professor Mark Ritson, who presented the findings at Cannes Lions, said audio was an “unfair advantage hiding in plain sight”.
Early results from Sainsbury’s retail media platform claims campaigns deliver 2.5x higher incremental sales from omnichannel campaigns.
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The AMI has inked a partnership with the data platform that will give its 41 member agencies access to first-party audience capabilities that had previously only been available to holding group networks.
The ‘Science of Desire’ research report, unveiled at Cannes on Tuesday, finds that brands should not compete for visibility, but rather desirability.
Welcome to The Brief, The Media Leader’s round-up of media news.
SMEs can now reach streaming TV audiences from ITV, Sky and Channel 4 through one self-service advertising platform.
The announcement comes as the not-for-profit undergoes a dual programme of activities at London Climate Action Week and Cannes Lions this week.
The coalition of advertising businesses is led by UN Women and launched the framework at Cannes Lions.