Stephen Riad discusses why Reddit’s strong user and advertising revenue growth has stemmed from a desire for human connection, even as brands view the platform as core to their LLM strategies.
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Charlotte Maines is VP of devices content and advertising at Amazon Ads, overseeing advertising activities across Fire TV, Alexa, and tablets. The Media Leader France caught up with her on the Croissette.
Welcome to The Brief, The Media Leader‘s round-up of media news.
In partnership with Channel 4, host Jack Benjamin sat down with the broadcaster’s commercial chief to discuss the launch of Universal Ads and why, in Patel’s words, TV offers an “oasis” for advertisers.
Khaled El Serafy and Luca Vannini have both been promoted as Davey, formerly Baxter, officially succeeds former CEO Justin Sampson.
During Cannes Lions this week, Arif Durrani has been tracking the trend of creators in news media.
Carat has won Media Network of the Year at Cannes Lions this week. The Media Leader talks to Will Swayne, global practice president at Dentsu on the Croisette.
Benji Shomair, OpenAI’s VP of monetisation, speaks to The Media Leader about how OpenAI is rapidly iterating its fledgling ad platform.
The Creator Game Plan study was presented at Cannes yesterday and highlights the risk of over-reliance on engagement metrics.
Professor Mark Ritson, who presented the findings at Cannes Lions, said audio was an “unfair advantage hiding in plain sight”.