Across a four year period, Clean Creatives analysed paid advertisements across different platforms and communications tracking a shifting narrative in fossil fuel campaigns, with findings suggesting a new era of “gaslighting.”
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Welcome to the Brief, The Media Leader’s round-up of media news.
The News Alliance surveyed media agencies and advertisers, finding that brand safety concerns are still causing hesitation to include news on media plans — despite research showing advertising on news doesn’t have adverse effects on brands.
The startup will help brands and their agencies identify which interactive experiences drive online purchases, rather than merely impressions.
Welcome to the Brief, The Media Leader’s round-up of media news.
The Brief – Monday 16 March: Omnicom’s investor day, Google AI sending users to Google, TikTok Radio
Welcome to the Brief, The Media Leader’s round-up of media news.
BBC iPlayer general manager Kerensa Samanidis sits down with Jack Benjamin to discuss the BBC’s charter review, how it’s positioning itself to compete against global streamers, and the importance of producing homegrown content.
A spokesperson for IAB UK said it aims “to work with the broadest possible membership to help make digital advertising better for everyone and address shared industry challenges.”
AI Haven’t A Clue’s George Butler and James Chandler speak to The Media Leader’s Jack Benjamin about the potential pitfalls in the ChatGPT developer’s nascent ad strategy.
To mark the launch of our new feature series, The Media Leader sits down with Channel 4’s commercial team to understand why its taking a platform mindset while going on the offensive against ‘toxic’ online advertising environments.