The initiative is in partnership with JICMAIL and Marketreach, allowing media planners to map, compare and plan mail alongside other media when setting up regional campaigns.
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Shared media experiences have become increasingly rare in the smartphone era, IPA’s Making Sense report has found, with substantial gaps emerging between genders and generations.
Websites have seen an increase of more than 60% in visits from AI harvesting bots in the last 12 months, according to new data from 51Degrees.
SPUR’s technical lead discusses how the initiative’s telemetry standard will help publishers create a new marketplace to receive fair value from AI companies.
Year-to-date box office has now reached £902.8m, running 23% of 2025 and 33% ahead of 2024. It is the first time since the Covid-19 pandemic that the UK and Ireland box office has also moved ahead of 2019’s pace.
Director at PwC, Andy Lobo, said DOOH H1 growth is ahead of the global growth of some of the major internet advertising platforms.
A new analysis of over £100m in UK TV investment conducted by Isba and Ebiquity found that expanding the definition of TV to include SVOD, CTV and YouTube produces the same headline finding as 2024’s Profit Ability 2.
Yospace is using IBC2026 to demonstrate its Ad Presentation solution, which supports the IAB Tech Lab’s Ad Format Hero initiative. New ad formats, including pause ads, can be implemented without time-consuming, device-specific implementations. Incremental ad revenue is predicted.
Visitors to IBC2026 can see how the DVB-I standard for streaming TV service discovery and programme information can be implemented quickly across multiple device types. This could accelerate deployment of app-less streaming TV.
The Amsterdam exhibition provides examples of AI-created virtual voices for live sports commentary. AI is also being applied to general dubbing and subtitles to boost multi-language consumption, and it is also being applied to accessibility features like sign language.