The organisations said in a joint statement they are “fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.”
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ZDF Studios is expanding reach, increasing fandom and adding revenues for ZDF content by distributing new releases and library content across TVOD, SVOD, AVOD, FAST and YouTube.
Speaking at an IAB UK event on 28 July, the panellists said that brands and agencies need to be upskilled on programmatic for the channel to continue to grow.
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Digital environments with lower ad loads drive more attention and improve brand recall and purchase intent, a new study by Lumen Research, Mail Metro Media and Havas Media Network found.