BBC iPlayer remains the primary destination for long-form content, but its general manager Kerensa Samanidis outlines a willingness to meet digital audiences off BBC services.
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The solution addresses Gen Z viewing habits and could be used to create self-challenger streaming services aimed at this demographic.
Welcome to the Brief, The Media Leader’s round-up of media news.
The industry body for commercial radio has published its response to the Government’s Green Paper consultation, highlighting strong public opposition and the negative economic impact of advertising on the BBC.
‘Signals in the Noise 2’ identifies two core problems for advertisers as they embrace proprietary data: incomparability and short-termism.
Welcome to the Brief, The Media Leader’s round-up of media news.
LadBible’s executive creative director discusses the creative workflow, how LadBible differentiates its branded content offering, and best practices for speaking to Gen Z and Gen Alpha.
Last week, The Media Leader took a deep dive into AI in media, reporting on the latest updates and hearing from key industry leaders on how it has moved beyond curiosity into practical application.
As part of an effort to collate the agency groups’ AI announcements, The Media Leader has compiled a list of their platforms, along with a cross-section of the additional AI tools currently offered to clients.
Welcome to the Brief, The Media Leader’s round-up of media news.