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A panel discussed the growing emphasis on culture driven by the creator economy, and how YouTube is the platform for enabling brands to get involved.

FreeWheel’s Video Marketplace Report for H1 2025 shows a notable rise in ad views within premium digital video in Europe, helped by a 31% increase on CTV devices. BVOD dominates this environment.

The latest IPA Bellwether report found that a net 3.6% of businesses reported a rise in marketing budgets in Q3, but main media budgets stayed flat amid a pullback in audio and OOH.

Global’s Dax ID now utilises an AI model which analyses data points and helps connect listening moments with online activity, providing a more accurate picture of an individual listener behaviour and better attribution of conversions.

The ex-GroupM EMEA CEO joins PMG amid a global expansion effort.

AudioXi Moment offers advertisers access to highly targeted audio and in-app inventory based on in the moment insights so listeners can be reached based on mood, mindset and behaviour.

Consumers are now using WhatsApp to communicate with brands and to purchase products. Meta promotes the channel as an opportunity for brands to meet customers where they are.

The Cinema Advertising Association (CAA) has committed to integrate cinema data into Isba’s cross-media measurement platform, Origin.

As publishers seek more direct revenue, CMOs shared what drives success in brand partnerships in a new report from World Media Group.

Transport for London (TfL) has launched its new campaign “Act Like a Friend” primarily through cinema due to its ability to engage viewers emotionally.