More Opinion articles

Agencies are developing relationships directly with SSPs. The rest of the media industry needs to be part of the discussion, too.

It’s essential for advertisers to start understanding the ratio of working media versus. non-working media.

Far away from Russia, legal fights are set to continue for years as regulators, governments and media try to claw back ad revenues lost to tech giants. 

If the media doesn’t do more to protect the journalists working under their banners, they’re sending a message that abuse is just a part of the job.

People are reading news brands to understand the complexities of what is happening, as opposed to casual browsing.

The way adland thinks about audiences is littered with problems, writes strategist Simon Carr. It’s time to add some further dimensions to its approach.

Partner Content: Mike Follett, Managing Director of Lumen Research, asks is it possible to ensure – or even insure – attention to ads?

Starling Bank’s boycott of Meta has not impacted its marketing performance or growth, explains Electric Glue’s co-founder.

Brands and media face must acknowledge their place in disposable culture as they seek a new balance for consumption.

Creating a framework for measuring attention will not only help us get more engaging ads in our media, but should also deliver a more sustainable industry as a result.