More Opinion articles

Kinetic WW’s head of insight, Jennie Roper, delves into the science behind Black Friday media strategies and explains how OOH advertising can be used to boost campaigns.

Jan Gooding discusses the mental health toll on leaders and how adopting a coaching mindset can help.

What does the future hold for short-form ads? Dominic Mills looks for answers and assesses the legacy of IPG’s outgoing CEO.

Dr James Carney, founder of AI-powered intelligence company Texture.AI, reveals how the US presidential election has played out over Twitter.

Ray Snoddy details the U.S Justice Department’s lawsuit against ‘the unchallenged gateway of the Internet’

Partner content: Now that CTV advertising is shifting towards becoming normal, we need to make sure that we continue to build on the great foundations that have been laid, writes PubMatic’s Ali Shabbir Syed.

Partner content: Newsworks’ Denise Turner presents a new study that delves into the news ecosystem and reveals how advertisers can be present at the sweet spot where opinions are formed, and information is trusted.

Bob Wootton calls for pride in the work and a shift to marketing the industry’s craft and its commercial impacts to customers 

Responding to last week’s Mills on Monday column, Kantar’s Dom Boyd argues that brand value measurement is in fact critically important for marketers, as he reveals an uncomfortable truth about UK brands.

Dominic Mills looks at trends emerging from this year’s IPA Effectiveness Awards and why he may head to Dunelm for a sofa in the New Year.