More Opinion articles

Testing shouldn’t be a ‘nice-to-have’ — it should be an intrinsic part of your media plans with protected time and investment.

Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.

We are being treated like children over climate change. Is 41-degrees enough to change attitudes in media and culture, asks the editor.

With the slow-motion departure of Boris Johnson, has Channel 4 dodged the privatisation bullet?

‘Good enough’ is not an option over excellence. It’s time to graduate to the next level, writes Prof Karen Nelson-Field.

But now there is light at the end of the tunnel as the streaming service looks to add advertising to its platform.

The path to improvement is clear: focus on in-target groups.

Newspapers editors’ judgement proved to be spectacularly wrong and out-of-touch about Boris Johnson’s unpopular leadership.

Partner content: Our industry is a perfect breeding ground for imposter syndrome and the confidence gap.

Artificial intelligences are creating unusual ideas – and we need that unique thinking, writes Simon Carr.