More Opinion articles

Partner content: Connected TV is arguably the most complicated advertising ecosystem out there, writes PubMatic’s Jonas Olsen. Here’s what needs to change

Dominic Mills sees the positive side of a dip in agency new business, reflects on the raison d’être for a combined PSB ad and considers his next car.

Partner content: LiveRamp’s Jason White explores how publishers can develop a first-party authentication strategy that will deliver value for consumers, publishers and marketers alike.

Kantar’s Mark Inskip explores the explosion in digital behaviours fuelled by lockdown.

TVSquared’s Marlene Grimm looks at three mature TV markets – the US, Australia and the UK – and explains what marketers need to know when investing ad budgets on a global scale.

With media job losses escalating and little help from government, isn’t it time to plan for the future of grassroots journalism, asks Ray Snoddy?

ABC’s chief executive Simon Redlich looks at the impressive ways publishers have responded to the COVID-19 restrictions and how ABC is working with them to ensure industry standard data remains available to buyers – even in exceptional times.

If agencies want to be seen as partners they have to lead and advise their clients, argues Dominic Mills – even when it comes to a Facebook boycott.

Sam Tomlinson, the author of a bombshell ISBA and PwC study, shares what he has learned since the report was first published.

Hannah Johnson looks at how the long tail of small to medium-sized businesses can evolve their advertising strategies to reach consumers outside of the social media platform.