More Opinion articles

The Lionesses’ win last month signals an opportunity for brands to tap into an evolving cultural conversation.

Last week Radiocentre launched its Optimiser tool, Steve Taylor examines what it can and cannot do for media planners and buyers. 

Good intentions alone won’t fix online advertising’s lack of transparency. There must be a big change in the financial structure of the marketplace, writes Jim Elliott.

Modern marketing requires many different skills. Which ones are most in demand in 2022?

Unless the media industry puts resources behind meaningfully improving diversity, its class problem and public trust will only get worse.  

The digital media industry is entering an intellectual arms race. Training and development of talent is set to be the number-one challenge for our industry in the coming decade, warns Kepler’s learning chief.

We need new ideas and approaches when it comes to training, development and wellbeing at work, writes the editor.

Many have jumped on the metaverse bandwagon, but has the end user been forgotten?

We have become used to talking about an ‘attention economy’, but perhaps we should think more of the ecology of attention.

As Warner Bros. Discovery send the Batgirl movie back to the Batcave, Stephen Arnell warns of the greater risks of alienating talent and putting hard limits on original productions.