More Opinion articles

Jan Pitt, commercial director at ABC, shares insights from recent research into media buyer and planner attitudes to audited data.

The carbon footprint of the media industry is huge, but too many advertisers don’t don’t see it as their responsibility.

The days when snobbish viewers could safely watch the BBC without fear of commercial TV riffraff is long gone, writes Stephen Arnell.

Incredible companies in the UK are on hiring sprees.

This will be a long process running deep into 2024 and almost anything could happen between now and then, writes Raymond Snoddy.

Despite the sector’s bounceback over the last two years, businesses need to be increasingly cautious of a fall in TV audiences this year.

Will the IPA’s tweaked Effectiveness Awards make or break the case for purpose, asks Laurence Green.

We need advertising to continue to play a huge role in how we pay for media, but how that happens needs to change, writes the editor.

Placing the emphasis on qualities we seek and taking the time to explain what we mean by them, could make for a more appealing job description.

One group in particular should care about how we define TV today, writes Thinkbox’s Matt Hill.