More Opinion articles

Have commissioners dangerously devalued the process with their clichéd insistence on ‘disruptive’, ‘ground-breaking’ and ‘immersive’ shows?

Strategy Leaders: We seem to be drawn in opposing directions on so many issues we can no longer be sure what being British really means.

Lumen Research’s Mike Follett explains attention is not trying to “sucker” anyone and advocates for a growth mindset.

The Tory newspapers are placing bigger and bigger bets on the new Prime Minister and Chancellor, but their faith may run into a harsh reality.

If publishers fail to adapt to meet the needs of Gen Z, they may never be able to win them over, warns the CEO of Newsweek.

What kinds of relationships and structures are needed to make partnerships in the media industry work?

This is great news for employers and talent in our industry.

100% Media 0% Nonsense: Global retail media and ecommerce is booming just as climate activists step up attacks on advertising. Something has to give, writes the editor.

We need more agencies, clients, and creative houses investing within digital audio for the betterment of outcomes for brands and listeners.

Before making any hasty judgements about the life and death of TV in your media mix, brands should take a step back and look at the whole picture.