More Opinion articles

Project Origin’s Richard Halton explains why the journey towards cross-media measurement is one worth making.

Partner content: In creating a fairer future, we need to consider the role third-party cookies have played in defining consumer experiences of online advertising, writes PubMatic’s Emma Newman.

Innovation is often shelved, left as a plaything for the rich, writes Spark Foundry’s Marcos Angelides. But in reality, it’s the brands with the least budget who are best suited to innovate.

Dominic Mills argues for the revival of three of advertising’s dying arts: the power of three, the power of rhyme, and the copy-heavy TV ad.

Following the launch of his new book, researcher and author Justin Gibbons explains why now is the perfect time to think about media in a different way.

In the lead up to the London Marathon, performance coach and media consultant Steve Hobbs considers the parallels between running and business

Channel 4’s American voting data scoop wins high praise from Ray Snoddy as he stays up late to watch the first U.S Presidential debate

Daivid Corrado, Total Media’s international strategist, tracks time’s impact on consumer behaviour

Dale Lovell, UK managing director of native advertising platform Adyoulike, shares his personal experiences of race and calls for more open conversations

Efficiency briefs are trapping brands into a downward spiral, writes Zenith’s group strategy director, Barry Ferguson.