More Opinion articles

Planning for brand activations in the virtual worlds of the future requires better use cases and a more vivid imagination.

Google has abandoned FLOCs for something called Topics. But how is any of this really helpful for commercial media?

The digital media giants’ divergent destinies could become much clearer this week, writes the editor.

We should no longer consider it a downstream cost whose operators we want to impoverish as we did back in the day.

Working parents are burned out and on the brink. Here’s how you can support them.

New Channel 4 chair Dawn Airey has certainly become a British Broadcasting Heavyweight. But does she have a genuine passion for TV?

ITV has joined the charge of commercial broadcasters that are prepared to invest in TV news again, Raymond Snoddy writes.

Trying to generate short-term impressions and data to create followers is not the right approach for long-form content.

Demand for British content is likely to continue to grow globally as streaming platforms expand to new markets, explains Total Media’s head of broadcast.

Even if you think you have the answer… listen, advises UM’s EMEA strategy chief.