More Opinion articles

Too often this industry confuses two very important related, but different, areas of media measurement.

The role of advertising in Twitter’s future is wholly entwined with how seriously its new owner takes content moderation.

This Curate’s Egg has several crowd-pleasing proposals, but the more problematic parts may ultimately show the Culture Secretary’s hand.

The media industry is in a powerful position to champion diversity and inclusion. But it’s important to move beyond mentoring and into sponsorship.

Judging any awards is an opportunity to learn and rediscover why great work matters.

In her quest to wreck the BBC and C4, the Culture Secretary will never be changed by arguments. Could this week’s elections prompt her downfall?

Focus on your long-term value equation over short-term price cuts, or you risk eroding loyalty and inflicting lasting damage.

Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long.

Most ads get glanced at rather than pored over. So why doesn’t the creative or media-buying reflect how people actually interact with media?

Partner Content: Lumen Research’s Mike Follett and Brand Metrics’ Sean Adams share eight insights from the Mediatel Media Research Awards.