More Opinion articles

Bob Wootton gets a lesson in cross-industry audience research as he recalls his experiences of attending virtual events over lockdown 2

It’s time for media auditing to be turned on its head, writes Jamie Venerus, founder of Beta Firinn.

Dominic Mills discusses the range of industry business models and despairs at another survey about lack of trust in advertising

Partner content:If you’re facing stretched budgets and research cutbacks, you’re not alone. Savanta’s Julian Dailly explains how to build knowledge efficiently to make business critical decisions in the current climate.

After Channel 5’s Maria Kyriacou opened this week’s VLV Autumn Conference, Ray Snoddy assesses its place in the corridors of public service broadcasting

Lizi Zipser, director of global strategy & insights at values-driven agency Blue State, explains how some charities are successfully adapting their paid media programmes to a new digital-first world.

Marketers are in the unique position to clear up their own mess so that within five years, they can be judged on their legacy, says Jan Gooding

Partner content: Impact’s Owen Hancock looks at how a partnership between agency, brand and platform helped online mattress brand eve Sleep scale its ecommerce offering.

Dominic Mills gets to grips with the industry’s green agenda before reviewing more Christmas ads

Partner content: With the launch of Ipsos iris imminent, UKOM’s CEO Ian Dowds weighs up some myths about publishers tagging for online audience measurement – and offers a few realities.