Laura Wade VP, EMEA content and innovation at Essence offers three key areas adland needs to focus on for sustainable transformation
More Opinion articles
Why is it that we can celebrate the achievements of Paralympians yet refer to others in society with similar conditions as ‘disabled’?
Dominic Mills shakes off his London bias to look at what’s happening in the ad economy in other areas of the country
It’s right that Nielsen (and BARB) are held to high standards. What about the rest of the media ecosystem?
For all its faults, one thing the Daily Mail does well is campaigns, says Ray Snoddy as he looks at the six-year effort to get visas for Afghans
Nikki Cunningham, MD at Curious London reflects on the accident that changed her life and what she’s learned from a serious head injury
For as long as Dominic Mills can remember, adspend and GDP have been in sync. But now the link appears broken – in a good way
This may be considered an expensive deal. But brands are prepared to pay a premium for independent consultancy
We are in a unique position to challenge our assumptions around climate change and join the dots for brands, says Jan Gooding
As Facebook records its fastest revenue growth since 2016, Ray Snoddy looks at the responses to misinformation and data breaches
