Rather than giving the ubiquitous chef yet another gig, the broadcaster could have made a much stronger connection with financially anxious viewers, writes Stephen Arnell.
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What sort of column do you write at times like these? The answer is: not a normal one.
As broadcasts of sporting events and soaps face the chop, Ray Snoddy has a solution to help maintain the national spirit and keep the ad money flowing.
Annabel McCaffrey, from adland’s support network NABS, offers advice to sustain your wellbeing in a time of crisis.
An industry topic du jour, inhousing threatens the status quo, if not ultimately agencies’ very raison d’être, writes Bob Wootton. Or does it?
Nostalgia can be a very powerful tool for advertisers, writes Dominic Mills – especially when the future seems so uncertain. Plus: how coronavirus is impacting media and advertising.
As The Attention Council hosts its launch event, Magnetic’s Anna Sampson looks at the growing movement to change advertising for the better.
From scoops to damaged businesses, Ray Snoddy looks at how coronavirus is impacting the media and advertising sectors.
Sponsor content: New market intelligence sets a sonic path for marketers, writes Veritonic’s Scott Klass.
Genuine efforts to deliver brand purpose are being sullied by charlatans, writes Dominic Mills.