More Opinion articles

Common definitions of contact and the willingness of advertisers to directly fund measurement systems will determine the success of the WFA’s newly-announced Cross-Media initiative, argues Richard Marks.

As the Duchess of Sussex sues the Mail on Sunday and Prince Harry launches an ‘extraordinary’ attack on the tabloid press, Raymond Snoddy asks if any of it is really justified.

Depending on age, sex and race, it is strange how the BBC’s Executive Complaints Unit seems to apply its rules differently between its news presenters, writes Stephen Arnell.

From a complete genre buster to a soulless cruise ad, Dominic Mills sings his praises to great music.

Sponsor content: It’s time the industry gave more thought to the advertising supply chain and the purpose investment plays, writes Newsworks’ Tracy De Groose

Jan Gooding explores the importance of brand trustworthiness in world of increasing dishonesty.

Thanks to a claim in Cameron’s memoirs, we now understand how the Government could have backed a most wretched policy on press freedom.

I’ve sensed a new spirit of collaboration amongst media owners, clients and agencies – and Mediatel is here to bring them even closer together.

Steve Edwards offers a guide to help you change your planning game.

Direct-to-consumer brands will need to look beyond online media if they have any hope of super-charging their businesses, writes Dominic Mills. Plus: one man’s mission to inflate a TV show’s popularity.