More Opinion articles

The boldest media shops now have an opportunity to move beyond media and start setting marketing strategy more generally. 

The challenge the OOH sector now faces  is to reach and surpass pre-pandemic levels of growth, writes the CEO of Kinetic.

Radio brands have loyal audiences and advertisers must consider how much time is spent listening when running commercial campaigns.

Editor’s comment: Long before Putin invaded Ukraine, our media was invaded by Russian disinformation and the conflict has no end in sight.

The not-so-new players occupy a world of greatly enhanced profit from denial of responsibility. Do they even regard advertising as more than a cash cow?

Media agencies need concrete feedback on their performance. Advertisers need media agencies to learn from where they went wrong during a pitch.

The Media Leader editor Omar Oakes explains why the title has rebranded from Mediatel News.

 The media should take more care when accepting manufactured photo ops from Boris Johnson and Co.

Too often we make a connection between someone’s personality and their professional capability. This is a dangerous route to unconscious bias.

Each month until the end of the year, this series will guide you through performance planning and budget optimisation.