More Opinion articles

This may be considered an expensive deal. But brands are prepared to pay a premium for independent consultancy

We are in a unique position to challenge our assumptions around climate change and join the dots for brands, says Jan Gooding

 As Facebook records its fastest revenue growth since 2016, Ray Snoddy looks at the responses to misinformation and data breaches

In its early days, the founders of PHD hadn’t agreed who would take the inevitable tough decisions

Nick Manning dissects the new ISBA Framework document launched last month

Bauer’s commercial chief and Wickes’ head of marketing explain how their relationship has now lasted for a decade.  

If 2020 really was a landmark year for video on demand as Ofcom says, then 2021 or 2022 really needs to be a landmark year for user experience.

Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf

Newspaper editors need to raise their game or make way for people who understand the need for radical change, warns Raymond Snoddy

Running media campaigns doesn’t always have to have a negative impact on the environment