What happens to trust when AI sits at the centre of how we communicate? The IAA UK’s executive director distils the key discussion points from this recent debate.
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If we don’t fix AI bias, autonomous agents will systematically defund premium media in favour of performance marketing. Jon Block explains how.
As AI models advance and more attention and semantic signals enter the mix, curation will continue to shape programmatic strategy. Onetag’s global marketing director explains.
In the wake of an ICE officer’s killing of Renee Good, the Trump administration flooded the zone with easily verifiable lies. US and UK news media took the bait anyway.
The IPA’s Gwyn March looks back over her career and picks out six ways agency staff training has evolved in the 25 years since the IPA training and qualifications programme was introduced.
Consumers love AI, just not when brands use it to replace ‘soul’. So how do you navigate this complex ménage à trois?
Stories that puncture stereotypes and drive creativity will matter greatly in 2026, says Nicola Kemp.
