The ad industry of 2030 is being built now. If we want to avoid Taco Bell’ing the future, we need to start asking some uncomfortable questions so everyone has a place.
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Instead of counting the number of discrete ads served to a consumer, we should instead measure the cumulative attention they give to a campaign.
As AI takes on more routine work, the relationship between people and technology will become more complicated. The CEO of AuraVeo explains.
Ten years ago, Sue Unerman and Kathryn Jacob published The Glass Wall, a guide for driving change in gender equality and improving women’s careers. In new interviews for an updated edition, Unerman reveals what’s changed.
Allyship is a verb, not a noun. You don’t become an ally by declaring yourself one. Others describe you as one because of what you do, Jan Gooding writes.
Tracking brand sentiment uncovers conversion obstacles that brands can use to become super relevant to cohorts waiting to be convinced.