Mediaplus UK’s Hannah Moody calls for planners to consume a balanced media diet: embrace variety, stretch your palate, and don’t forget your greens.
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Consultant and former PHD global lead Matt Sanders argues that the holding group business model is ‘responsible for, or complicit in, much of what has gone wrong in advertising over the past two decades.’
Craft Media is planning a get-together for like-minded media planners this autumn. Hadyn Millar explains the thinking behind it.
WPP offers a practical overview of how to turn data from a vast resource into a clear driver of growth.
The opportunity on YouTube is not simply to make big numbers bigger. It is to turn global attention into durable brand value, writes BBC Studios’ SVP of digital.
PubMatic’s CRO EMEA, Emma Newman, is in the hot seat for our probing and quick-fire Leading Questions.
Brands looking to replicate Amol Rajan’s approach need to build and maintain a robust backbone of fame and shared meaning. Perhaps via curated, shared, familiar and routine media.
While the BBC’s political editor nodded along to Farage’s claims of a “complainant society”, Channel 4 was about to break the exclusive of the year. Ray Snoddy assesses how it all unfolded.
Lumen’s Mike Follett takes a first look at the IPA’s Making Sense 8 and reveals behavioural shifts in the data.
If the legacy extractive media agency business model is dying despite the life-support system of non-transparent revenues, what happens next? asks Nick Manning.