Trust was a major topic along the Croisette this year, but more conversation is needed about whether chasing attention at any cost is harming the industry’s relationship with the public.
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You cannot build modern media planning on unstable foundations. Data engineering fixes this, says Project 5’s MD for data and tech.
Audio made its presence felt at this year’s Cannes Lions. Radiocentre CEO Matt Payton reflects on the festival and the latest findings from its new audio effectiveness research.
Stop apologising for being at Cannes and start enjoying the privilege and the opportunities to connect with people, writes Steve Scaffardi, global CEO of Adwanted’s content divisions.
Long Wave radio is no more, and a transition from terrestrial broadcasting to internet-delivered TV is expected by 2034. If we are to embrace the future, we should preserve the past, writes Ray Snoddy.
The qualities that made TV valuable, like reach, attention and trusted environments, still matter. What has changed is the ability to understand what happens next.
Next time a familiar problem feels stuck in the mud – the tool, the product or the idea in front of you might already hold the answer, if you’re willing to reframe what it’s for.
Winning attention isn’t just about making noise; it’s about giving people something they can sing, writes Chris Herbert-Lo.
Motion in DOOH is a powerful tool. Vista Media’s Martine Hammink explains how to ensure it enhances the campaign’s creative.
Media owners must stop competing on the metric that devalues them, writes Omar Oakes.