With only a couple of weeks to go until the Adwanted Media Research Awards deadline, Adwanted’s head of marketing Sandy Shing reveals some secrets to success.
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If pitches are making way for ‘closed reviews’, this could be planning’s great opportunity, argues Omar Oakes.
Agencies should sand down the rough edges that slow the campaign lifecycle. This’ll ensure the efficiencies delivered by AI-augmented planners translate into greater effectiveness, backed by irreplaceable human judgement.
Media Mind founder Simon Redican is in the hot seat for our probing and quick-fire Leading Questions.
Channel 4’s chief commercial officer encourages scrutiny and questions around what the Sky ITV deal could mean for you.
In this second part, Nick Manning analyses the rapid transformation of the supply-side sector in more depth, explaining what is happening, why, and what may come next.
Speaking at Future of Media Manchester today, the MD of Bauer Media Advertising sets out his three-point manifesto.
Lumen’s Mike Follett shares insights from its recent research with Global Street Art on how strong creative can earn more attention.
Channel 4’s non-executive director Tess Alps suggests how YouTube could become a better partner to the TV industry.
Ray Snoddy rounds up some good news from the changing face of news brands.