Emily Fairhead-Keen gets her spirit lifted at the home of Channel 4 as she recalls an inspiring Media Planning Group debate.
More Opinion articles
Andy Burnham’s comments on The Rest Is Politics mark the maturity of a relatively new medium, now amounting to a Fifth Estate of the realm, increasingly distinct from conventional media, and increasingly powerful.
Advertising does not only deliver a message; it is one. New research on how the public reads media placement suggests planners price channels on delivery while consumers price them on meaning, writes Ross Sergeant.
Tessa LeGassick argues that OOH has a bigger role to play in Category Entry Point planning, helping brands move beyond reach to show up in real-world moments that drive category demand.
Times Media’s commercial director responds to Nick Manning’s frustration at seeing scam ads in trusted news media.
Advertisers who design contracts that starve strategic planning and creativity are dismantling the part of the agency they’ll need most, writes Paul Evans.
Generation Alpha may discover brands through search, social media and online video, but trust remains rooted in human relationships, according to research from the7stars.
An industry debate which punishes women for calling out the damage toxic media narratives do to women and girls leaves us all falling short, writes Nicola Kemp.
Kantar finds that marketers have a growing lack of confidence in their media decisions. This could be due to ‘fear of missing out on marketing opportunities’, argues Thinkbox CSO Elliott Millard.
The Future Leaders Network will feed insights, lived experiences, and big ideas into broader industry discussions and programmes, says the AA’s commercial director.