Comcast, ITV and RTL are not isolated stories. They are all manifestations of the same underlying trend, writes analyst Ian Whittaker.
More Opinion articles
The agencies that move first under LLM-mediated selection won’t be the ones with the cleanest schema markup. They’ll be the ones who have taken a clear, distinct position, writes Paul Evans.
OOH was everywhere at Cannes Lions, but also almost invisible. Talon’s global CEO Sue Frogley argues that the sector needs to shout louder about its capabilities.
It’s time to level up. The female gamer stereotype has had its run. Game over, says Fifty’s insights manager.
Cannes was an overcrowded, sweaty endurance test interspersed with moments of illumination and inspiration, says Thinkbox CEO Lindsey Clay.
Industry leaders discuss the pros, cons, and unknowns of AI in advertising, starting with how the technology affects trust.
Why has menopause had its moment, but perimenopause hasn’t? Supporting women through perimenopause, before they reach a breaking point, is an untapped retention opportunity.
When the future of the industry comes down to agility, real trust, and delivering actual outcomes, independents are exactly where they need to be, writes Medialab’s MD.
Lisa Morgan reflects on her first visit to Cannes Lions and her takeaways from the week.
As the rainbow flags flutter back into prominence in Cannes, could this be the moment the industry turns returning visibility into lasting support, asks Outvertising’s CEO, Chris Dunne.