Brand safety has long been a non-negotiable for digital advertising, but it has evolved beyond simply avoiding harmful content. The IAA’s executive director unpacks the key discussion points from a recent debate at this year’s Cannes Lions.
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Goodwood’s Festival of Speed is just one place brands are investing increasingly in live experiences says Andrew Orr MD at TRO, part of Omnicom. The challenge now for the industry is how to prove effectivenes.
To win over the machine, you must first capture people’s imagination and get tongues wagging, creators meme-ing, and culture writing about you.
The cumulative effect of thousands of briefs making marginally better choices could ultimately prove more powerful than a handful of purpose campaigns
Consultant Justin Lebbon asks, in light of the investment by Fifty5Blue, has the Origin cross-media measurement project failed?
Advertisers have much to learn from the oral tradition that made the Odyssey memorable long before it was adapted to film, writes Behave’s Ella Britton.
AI models are commoditising in real time, at enormous cost. Media owners have seen this film before, and they’re about to star in the sequel, writes Omar Oakes.
David Clayton of True & North outlines the creator-seller dilemma: how the more senior you become in creative industries the more your job becomes about selling, and explains how you can overcome and thrive.
As the latest AA/Warc Expenditure Report shows digital audio was the fastest growing medium in Q1, Bauer Media’s Simon Kilby argues that advertisers should seize the opportunity to invest in trusted digital platforms beyond the US tech giants.
Next, in our Media Essentials series aimed at marketers early in their careers, WPP Media’s head of organic performance explains that search hasn’t died; it’s expanded into what he calls Total Search.