There should be proper discussion about where BBC cuts should fall, rather than well-loved personalities and programmes simply disappearing without a trace.
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The Six Nations returns to Edinburgh in February, bringing rugby fans and advertising opportunities galore. Ruth Chalisey looks at Route data with the city’s major events and ever-changing population in mind.
The CEO of adnomaly explains why automated advertising needs continuous governance.
Premium price point, premium brand? It depends on the media environments advertisers appear in, writes Center Parcs’ chief marketing officer.
Emily Fairhead-Keen explains why she’ll be glad to see the back of September and how brands could reinvent this moment in the buying calendar.
Adding ‘cultural relevance’ through news brands to media plans sees a bigger impact on sales. Newsworks’ insights director has the data to back it up.
Spark Foundry’s CEO, Nadine Young is in the hot seat for our probing and quick-fire Leading Questions.
The future of media will be won by asking better questions, connecting evidence with human behaviour and having the conviction to make fewer, more meaningful decisions, writes the IPA’s Simon Frazier.
Trust should be planned deliberately. The question for planners is not simply whether an environment is trusted, but what kind of trust or association the brand can benefit from.
Ardmore Group shares its Visit Pennsylvania FIFA World Cup case study on planning around ‘cultural crescendos’.