More Opinion articles

The ability of MMMs to pull together and scan diverse data sources to help show the impact of media investments on sales is not keeping pace. Can they be made fit for purpose? 

Build the right media strategy for your challenger brand and resist the temptation to hedge bets by pursuing multiple approaches or copying other brands, says MNC’s director. 

Settling into her new role as Asda chief customer officer, Rachel Eyre sets out her priorities for how supermarkets can pack a marketing punch.

Is the media finally beginning to scrutinise Reform UK and Nigel Farage properly? Not before time says Ray Snoddy.

Nick Manning concludes his series reflecting on the ‘Advertising: Who Cares?’ summit by outlining the recommendations for action. 

Hannah Mirza shares why now, more than ever, we need to invest in creating meaningful opportunities for newcomers alongside AI. 

Seven in 10 young men trust social content as a reliable source of news. How can media serve them better?

Lumen’s Mike Follett responds to feedback on his provocative comment that planners “do your fucking jobs”, lest they risk replacement by AI tools.

Castlabs’ Christophe Kind shares how its new advanced addressable TV ad tracking and measurement solution, PRESTOads, can help drive TV performance in the new streaming era.

Real commitment or just empty pledges? Little Dot Studios’ sustainability lead asks, ‘Is the marketing industry being held to account on sustainability?’