Planning will always be more powerful if brilliant people can play with the full kit, rather than some pre-vetted bits that benefit the agency commercially, writes Chris Herbert-Lo.
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Audiences no longer judge an advert against another advert; they compare it with everything else they watch. That’s raised the bar for creativity, quality, and storytelling, writes Brian LaBrec.
The CEO and founder of The Liberty Guild on how AI will change everything that happens around 90 minutes of football, and what it means for agencies competing to get clients into the answers.
AI needs environments where data and insights can move quickly, securely and intelligently between different participants in the ecosystem. Does adland have the right plumbing?
At Postcode Lottery Group, conversations about transparency, effectiveness, and agency value go beyond marketing performance. They become about maximising social impact.
From suicidal car journeys and actual suicide material reaching youngsters courtesy of TikTok to the allegations against Meta, there is a sense that the public mood is changing.
The question for UK commerce media networks isn’t whether agentic AI is happening; it’s whether we’re building fast enough to be on the right side of it.
The CEO of Bauer Media Publishing UK discusses why the route into the industry needs to be built deliberately, rather than celebrated occasionally.
Analyst Ian Whittaker continues the Origin debate and explains five questions which could determine its future.
As scrutiny of AI, social platforms and the internet increases, trust is quietly becoming one of the most valuable forms of media currency.