People travel far from their home base as part of their daily routine. Ruth Chalisey looks at the latest Route journey data with advertising opportunities in mind.
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We’ve all worked with someone who is ready to take the next step but hasn’t yet had the support to give them a leg up. AI isn’t the solution. Adland still needs mentors and coaches, says Lisa Morgan.
The chair of the Alliance of Media Independents’ Effectiveness and Planning group unpacks the themes and talking points from the association’s debut event.
Cadbury has produced the most attention-grabbing Facebook advert of the Easter season, according to Lumen Research’s Platform Pulse research.
Worldwide, momentum is growing against the traditional defence of tech billionaires that they provide neutral platforms, and that it is the responsibility of parents to police their children’s online habits.
The news from California and New Mexico confirms that the way forward is regulation. The ad industry has always opposed more curbs, but now there is no argument against them, writes Nick Manning.
Great relationships don’t manage risk. They manage trust. And trust is built on three things: ambition, decisiveness, and kindness, writes the co-founder of X&O.
Authentic storytelling and cultural relevance on platforms that are increasingly resistant to traditional advertising is a strategic way to build visibility, writes Hypetap’s MD.
Clients need a partner that acts with agency on their behalf. So why are the Holdcos abandoning the word, leaving it to be redefined by AI in the most powerful way possible?
The tools to advertise on social media have never been more powerful. And yet, they risk adding to the ever-growing volume of work that looks exactly like everything else around it. What can advertisers do, asks Chris Herbert-Lo?