For two men who live for the attention of TV cameras, launching their own streaming channels was inevitable, Ray Snoddy writes.
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The bravest thing in most agencies is an innovative media strategy. But an unorthodox strategy would expose how too much of the client’s money is being wasted on platforms, so it doesn’t happen.
Ahead of this year’s World Media Awards Ceremony, World Media Group’s CEO shares what the judging discussions reveal about what makes a winning campaign.
A culturally multipolar world means we need to understand not just how Western culture lands in other markets, but also how cultural influences might cross-pollinate our tastes, content preferences, and media behaviours.
When live signals from media owners and commerce partners flow into the planning process, the resulting plan will be quite different to one built on panel data alone, writes the global head of InfoSum.
Spirit Media’s CEO offers planning and strategy tips for getting the best out of B2B.
With only a couple of weeks to go until the Adwanted Media Research Awards deadline, Adwanted’s head of marketing Sandy Shing reveals some secrets to success.
If pitches are making way for ‘closed reviews’, this could be planning’s great opportunity, argues Omar Oakes.
Agencies should sand down the rough edges that slow the campaign lifecycle. This’ll ensure the efficiencies delivered by AI-augmented planners translate into greater effectiveness, backed by irreplaceable human judgement.
Media Mind founder Simon Redican is in the hot seat for our probing and quick-fire Leading Questions.