The conversation around AI has become unbalanced. We’re spending too much time discussing how intelligent the technology is becoming, but far less time asking whether we’re teaching it the right lessons.
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The best planners know that the same person needs different things at different times. They can read cultural moments and know what’s appropriate, Caroline Manning writes.
By feeding brands a diet of automated templates and opaque algorithmic media, we are stripping out the vital nutrients of communications strategy. We have entered the era of ultra-processed planning, writes Charlotte Netherwood.
When OOH campaigns reach receptive audiences, run in attention-friendly environments, and are supported by transparent reporting, confidence will follow, writes Zoom Media’s MD.
Ray Snoddy examines how responsible the journalists who wrote about Jason Arday were for his death.
If the industry genuinely believes trust matters, now is the time to insist on the safeguards, transparency, and accountability that will protect consumers, brands, and our industry alike.
An update on the European Programmatic TV Initiative and its efforts to ensure programmatic TV scales as a premium, trusted, interoperable extension of television.
Why did no one think to replicate pre-clearance for online ad inventory, whether on the open web or on platforms? The result is a whole industry now tainted with trust issues.
If AI is to become a lasting layer in how people access information, it needs to coexist with the structures that produce that information in the first place, writes Seedtag’s Vitor Bellote.
Audio has mood-boosting superpowers. Global’s research finds it increases positive emotions by 25% and psychological wellness by 21%. Global’s audio commercial director explains.